HBSP (USA)
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MercadoLibre.com
Martinez-Jerez, F. Asis; Bellin, Joshua; Dillon, JamesCase HBS-107S04Information TechnologiesMercadoLibre.com, socio latinoamericano de eBay, es necesario decidir hasta qué punto se va a seguir la práctica de ofrecer "días libres" y el listado días en características especiales con descuentos de eBay. Fue este tipo de promoción prudente, teniendo en cuenta la base de MercadoLibre.com cliente, las expectativas de ingresos, y la posición en el mercado de América Latina?Starting at €8.20
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Specialisterne, Teaching Note
Austin, Robert D.; Wareham, Jonathan D.; Busquets, JavierTeaching Note HBS-608110-EInformation TechnologiesTeaching Note for [608109].Starting at €0.00
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Kyruus: Big Data's Search for the Killer App
Higgins, Robert F.; O'Donnell, Penrose; Bhatt, MehulCase HBS-813060-EInformation TechnologiesKyruus is used in a course at HBS on Entrepreneurship in Healthcare IT and Services (EHITS). It describes a young company that has built a very large database on physicians. The company has had some early successful pilots with prominent customers, but it is now faced with choices on which markets to pursue. These markets each offer opportunity, but the company must make some decisions. As is often the case in early stage companies, these choices...Starting at €8.20