HBSP (USA)
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Purpose Brands
McDonald, Rory; Christensen, Clayton M.; Roseman, ShayeCase HBS-619075-EInformation TechnologiesFor Asian Agri and other Indonesian palm oil producers, the future promised rising demand from fast-growing Asian populations, but also intensifying criticism from environmental groups. With the highest yield and lowest production cost of any edible oil, palm oil constituted an abundant, inexpensive source of food for Asian and, to a lesser extent, international markets. Its production had soared from 1970 to 2010, sparking concern from environme...Starting at €8.20
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Kyruus: Big Data's Search for the Killer App
Higgins, Robert F.; O'Donnell, Penrose; Bhatt, MehulCase HBS-813060-EInformation TechnologiesKyruus is used in a course at HBS on Entrepreneurship in Healthcare IT and Services (EHITS). It describes a young company that has built a very large database on physicians. The company has had some early successful pilots with prominent customers, but it is now faced with choices on which markets to pursue. These markets each offer opportunity, but the company must make some decisions. As is often the case in early stage companies, these choices...Starting at €8.20