HBSP (USA)
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Applying Data Science and Analytics at P&G
Datar, Srikant M.; Mehta, Sarah; Hamilton, PaulCase HBS-121006-EInformation TechnologiesSet in December 2019, this case explores how P&G has applied data science and analytics to cut costs and improve outcomes across its business units. The case provides an overview of P&G's approach to data management and governance, and reviews the challenStarting at €8.20
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IP Intermediaries & Intellectual Ventures, Teaching Note
Hagiu, AndreiTeaching Note HBS-711503-EInformation TechnologiesTeaching Note for 710423 and 711486.Starting at €0.00
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Intellectual Property Intermediaries
Hagiu, AndreiCase HBS-711486-EInformation TechnologiesDuring the past five to 10 years, several different intermediation business models have emerged for the intellectual property (IP) market. This note describes the most prominent ones: nonpracticing entities (or patent trolls), defensive patent aggregators, online IP platforms, live IP auctions, and IP exchanges.Starting at €8.20