HBSP (USA)
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IP Intermediaries & Intellectual Ventures, Teaching Note
Hagiu, AndreiTeaching Note HBS-711503-EInformation TechnologiesTeaching Note for 710423 and 711486.Starting at €0.00
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What Smart Companies Know About Integrating AI
Palumbo, Silvio; Edelman, DavidArticle HBS-R2304J-EInformation TechnologiesAI has the power to gather, analyze, and utilize enormous volumes of individual customer data to achieve precision and scale in personalization. The experiences of Mercury Financial, CVS Health, and Starbucks debunk the prevailing notion that extracting value from AI solutions is a technology-building exercise. That thinking holds companies back from capturing the power of AI. They needn't build it; they just have to properly integrate it into a ...Starting at €8.20
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Intellectual Property Intermediaries
Hagiu, AndreiCase HBS-711486-EInformation TechnologiesDuring the past five to 10 years, several different intermediation business models have emerged for the intellectual property (IP) market. This note describes the most prominent ones: nonpracticing entities (or patent trolls), defensive patent aggregators, online IP platforms, live IP auctions, and IP exchanges.Starting at €8.20