HBSP (USA)
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What Is Web3?
Stackpole, ThomasArticle HBS-H070UE-EInformation TechnologiesWeb3 is being touted as the future of the internet. The vision for this new, blockchain-based web includes cryptocurrencies, NFTs, DAOs, decentralized finance, and more. It offers a read/write/own version of the web, in which users have a financial stake in and more control over the web communities they belong to. Web3 promises to transform the experience of being online as dramatically as PCs and smartphones did. It is not, however, without risk...Starting at €8.20
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How People Really Use Mobile
Harvard Business ReviewArticle HBS-F1301Z-EInformation TechnologiesA study from BBDO and AOL offers important insights to advertisers hoping to reach consumers through their smartphones. For starters, "mobile" doesn't always mean on the go; most smartphone use happens at home. And users' number one activity isn't shopping or socializing but relaxing. Due to the highly graphical nature of the Vision Statement, we offer this reprint in color, PDF format only. We recommend printing it out in color to maximize its ...Starting at €8.20
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Boost Your Resistance to Phishing Attacks
Harvard Business ReviewArticle HBS-F2005A-EInformation TechnologiesSimple changes to employee training can improve results. Plus: How to push past an ultimatum, the case for acquiring during a downturn, a vote for generalists, and more.Starting at €8.20
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A Manager's Guide to Augmented Reality
Porter, Michael E.; Heppelmann, James; Harvard Business Review; Jouret, Guido; Morse, GardinerArticle HBS-R1706B-EInformation TechnologiesWhile the physical world is 3-D, most data is trapped on 2-D pages and screens. This gulf between the real and digital worlds limits our ability to exploit the volumes of information available to us. Augmented reality, a set of technologies that superimposes digital data and images on physical objects, is closing this gap. By putting information directly into the context in which we'll apply it, AR increases our ability to absorb and act on it. A...Starting at €8.20
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Cautionary Tales from Cryptoland
Stackpole, ThomasArticle HBS-H071AM-EInformation TechnologiesWeb3 is off to a rocky start. Optimists may rattle on about progress on the horizon, but at present the space is rife with fraud, hacks, and collapses. In this Q&A with Web3 critic Molly White, creator of the website Web3 Is Going Just Great, White argues that as this technology becomes more mainstream, its ability to do harm - financial, emotional, and reputational - will grow, and fast. For one, blockchain technology is often applied in ways, o...Starting at €8.20