HBSP (USA)
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Aibnb (A) and (B), Teaching Note
Edelman, Benjamin; Luca, MichaelTeaching Note HBS-912021-EInformation TechnologiesTeaching Note for 912019 and 912020.Starting at €0.00
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Online Marketing at Big Skinny
Edelman, Benjamin; Kominers, Scott DukeCase HBS-911033-EInformation TechnologiesThis case describes a wallet maker's application of seven Internet marketing technologies: display ads, algorithmic search, sponsored search, social media, interactive content, online distributors, and A/B testing. It provides concise introductions to the key features of each technology, and asks which forms of online marketing the company should prioritize in the future. Also discusses similarities and differences between online and offline mark...Starting at €8.20
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Airbnb (A) (Spanish version)
Edelman, Benjamin; Luca, MichaelCase HBS-914S09Information TechnologiesAfter widely-publicized complaints of destructive guests and unreliable hosts, online apartment rental site Airbnb explores mechanisms to facilitate trust between guests and hosts. Flexible online reputation systems can collect and share information with ease, but Airbnb must decide which information guests and hosts should have to provide and how much flexibility each should have in selecting whom to do business with. A full-featured system coul...Starting at €8.20
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Online Marketing at Big Skinny, Teaching Note
Edelman, Benjamin; Kominers, Scott DukeTeaching Note HBS-911034-EInformation TechnologiesTeaching Note for 911033.Starting at €0.00
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Airbnb (A)
Edelman, Benjamin; Luca, MichaelCase HBS-912019-EInformation TechnologiesAfter widely-publicized complaints of destructive guests and unreliable hosts, online apartment rental site Airbnb explores mechanisms to facilitate trust between guests and hosts. Flexible online reputation systems can collect and share information with ease, but Airbnb must decide which information guests and hosts should have to provide and how much flexibility each should have in selecting whom to do business with. A full-featured system coul...Starting at €8.20
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AtekPC Project Management Office
McFarlan, F. Warren; Hupp, John; Kell, MarkCase HBS-308049-EInformation TechnologiesPresents one company's efforts to implement a project management organization, or PMO, and the challenges they faced in doing so. Issues brought out in the case include defining the PMO's purpose and mission, the structure and governance of the PMO, and hStarting at €8.20
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Online Marketing at Big Skinny (Spanish version)
Edelman, Benjamin; Kominers, Scott DukeCase HBS-916S07Information Technologiesdisplay ads, algorithmic search, sponsored search, social media, interactive content, online distributors, and A/B testing. It provides concise introductions to the key features of each technology, and asks which forms of online marketing the company should prioritize in the future. Also discusses similarities and differences between online and offline marketing, as well as issues of marketing campaign evaluation.Starting at €8.20
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Airbnb (B) (Spanish version)
Edelman, Benjamin; Luca, MichaelCase HBS-914S14Information TechnologiesSupplements the (A) case.Starting at €5.74
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AtekPC Project Management Office (Spanish version)
McFarlan, F. Warren; Hupp, John; Kell, MarkCase HBS-308S52Information TechnologiesPresents one company's efforts to implement a project management organization, or PMO, and the challenges they faced in doing so. Issues brought out in the case include defining the PMO's purpose and mission, the structure and governance of the PMO, and how to successfully implement it in what appears to be a resistant culture. John Strider, AtekPC's chief information officer (CIO), had strong convictions that the PMO-light model was the way to g...Starting at €8.20
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The Online Economy--Strategy and Entrepreneurship Course Architecture Note
Coles, Peter A.; Edelman, BenjaminCase HBS-911069-EInformation TechnologiesThis note provides an overview of the Harvard Business School course "The Online Economy: Strategy and Entrepreneurship." It covers the framework for the course, key principles within each course module, and a synopsis of each case, along with the lessons the case is meant to convey.Starting at €8.20