HBSP (USA)
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Introduction: Data Are Business Assets--The Time is Now to Put Them to Work in Your Organization
Redman, Thomas C.Book Chapter HBS-7680BC-EInformation TechnologiesData and information have many properties that, collectively, present unparalleled opportunities and daunting challenges. Unfortunately, in today's organizations, data and information remain essentially unmanaged assets. Organizations must develop deep understanding of their eclectic properties, where they come from, how they move around, and the myriad ways in which they help create - and destroy - value. This chapter is excerpted from "Data Dr...Starting at €8.20
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Bringing Data and Information to the Marketplace: Facilitators
Redman, Thomas C.Book Chapter HBS-7708BC-EInformation TechnologiesFacilitators help others use data and information more effectively, and some even enable businesses to conceptualize their processes and organizations in entirely new ways. Escalating demands for content are driving escalating demands for facilitation. In addition to describing the many benefits facilitators can provide, this chapter also looks at data mining in detail. Deriving advantage from data mining is fraught with difficulty, but the risk ...Starting at €8.20
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Aibnb (A) and (B), Teaching Note
Edelman, Benjamin; Luca, MichaelTeaching Note HBS-912021-EInformation TechnologiesTeaching Note for 912019 and 912020.Starting at €0.00
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Assessing and Improving Data Quality
Redman, Thomas C.Book Chapter HBS-7705BC-EInformation TechnologiesOrganizations with the best data invest their data quality efforts toward preventing errors at their sources. This chapter examines the cases of Tele-Tech Services, Interactive Data, and Morningstar, outlining ten data quality habits that organizations should adopt, and providing tools and role models that will enable managers to baseline their organization's current data quality efforts. This chapter is excerpted from "Data Driven: Profiting fr...Starting at €8.20
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Social Issues in the Management of Data and Information
Redman, Thomas C.Book Chapter HBS-7709BC-EInformation TechnologiesData and information give rise to heated passions and brutal politics. The existence of more data, more needs, and more managers means there is more to fight about. You can minimize the damage by recognizing barriers to the effective management of data and information and the organizational, social and political issues at play in your work environment. Although all politics are local, this chapter offers some guidance on the issue. This chapter ...Starting at €8.20
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Information Technology's Support for Data and Information
Redman, Thomas C.Book Chapter HBS-7713BC-EInformation TechnologiesThe IT department's most important role is to provide applications that ensure that people can access the data they need and understand them, and help those who use them create quality data that will be useful down the road. These applications must be tightly aligned with well-defined business processes - a standard that most organizations fail to meet. There are other roles that IT should perform as well, including being responsible for the tech...Starting at €8.20
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Metadata Processes: What They Are and How to Use Them
Redman, Thomas C.Book Chapter HBS-7714BC-EInformation TechnologiesMetadata processes are those processes through which data about data are developed and kept current. This appendix provides an overview of three metadata processes: data cataloging, data modeling, and data standards. This chapter is excerpted from "Data Driven: Profiting from Your Most Important Business Asset."Starting at €8.20
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Airbnb (A) (Spanish version)
Edelman, Benjamin; Luca, MichaelCase HBS-914S09Information TechnologiesAfter widely-publicized complaints of destructive guests and unreliable hosts, online apartment rental site Airbnb explores mechanisms to facilitate trust between guests and hosts. Flexible online reputation systems can collect and share information with ease, but Airbnb must decide which information guests and hosts should have to provide and how much flexibility each should have in selecting whom to do business with. A full-featured system coul...Starting at €8.20
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Online Marketing at Big Skinny
Edelman, Benjamin; Kominers, Scott DukeCase HBS-911033-EInformation TechnologiesThis case describes a wallet maker's application of seven Internet marketing technologies: display ads, algorithmic search, sponsored search, social media, interactive content, online distributors, and A/B testing. It provides concise introductions to the key features of each technology, and asks which forms of online marketing the company should prioritize in the future. Also discusses similarities and differences between online and offline mark...Starting at €8.20
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Data's Credibility Problem
Redman, Thomas C.Article HBS-R1312E-EInformation TechnologiesFifty years after the expression "garbage in, garbage out" was coined, we still struggle with data quality. Studies show that knowledge workers waste a significant amount of time looking for data, identifying and correcting errors, and seeking confirmatory sources for data they do not trust. When data are unreliable, managers quickly lose faith in them and fall back on their intuition to make decisions, steer their companies, and implement strate...Starting at €8.20