HBSP (USA)
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Managing Customer Profitability at the MGM Grand Hotel (Spanish version)
Campbell, Dennis; Martinez-Jerez, F. Asis; Epstein, Marc J.; Bellin, JoshuaCase HBS-113S07Information TechnologiesThe MGM Grand Hotel in Las Vegas had detailed information on loyal gaming customers, but could its information systems also be tailored to nongaming customers? As the nongaming business sectors became increasingly profitable both at the MGM Grand and in Las Vegas generally, understanding the nongaming customers appeared to be of critical importance to the continuing growth of the resort.Starting at €8.20
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Does Facial Recognition Tech Enhance Security? (HBR Case Study and Commentary)
Gentile, Mary C.; Danks, David; Harrell, MaraleeArticle HBS-R2206M-EInformation TechnologiesThe new system in a day-care center is producing biased results--setting off an alarm when some dark-skinned parents enter the lobby. The director of the center must decide whether improving security is worth the possible legal ramifications. This fictional case study by Mary C. Gentile, David Danks, and Maralee Harrell features expert commentary by Joseph Steinberg, Cedric L. Alexander. This HBR Case Study includes both the case and the comment...Starting at €8.20