HBSP (USA)
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Theranos: Who Has Blood on Their Hands? (A)
Hsieh, Nien-he; Wing, Christina R.; Fournier, Emilie; Resman, AnnaCase HBS-619039-EInformation TechnologiesThis case covers the rise and fall of Theranos, the company founded by Elizabeth Holmes in 2004 to revolutionize the blood testing industry by creating a device that could provide from a small finger prick the same results and accuracy as intravenous blood draws. As founder and CEO, Holmes was hailed as the most successful female tech entrepreneur ever. In October 2015, however, a Wall Street Journal article exposed internal struggles and questio...Starting at €8.20
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How Generative AI Can Augment Human Creativity
Eapen, Tojin T; Finkenstadt, Daniel J; Folk, Josh; Venkataswamy, LokeshArticle HBS-R2304C-EInformation TechnologiesThere is tremendous apprehension about the potential of generative AI-technologies that can create new content such as text, images, and video-to replace people in many jobs. But one of the biggest opportunities generative AI offers is to augment human creativity and overcome the challenges of democratizing innovation. In the past two decades, companies have used crowdsourcing and idea competitions to involve outsiders in the innovation process. ...Starting at €8.20