HBSP (USA)
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How People Really Use Mobile
Harvard Business ReviewArticle HBS-F1301Z-EInformation TechnologiesA study from BBDO and AOL offers important insights to advertisers hoping to reach consumers through their smartphones. For starters, "mobile" doesn't always mean on the go; most smartphone use happens at home. And users' number one activity isn't shopping or socializing but relaxing. Due to the highly graphical nature of the Vision Statement, we offer this reprint in color, PDF format only. We recommend printing it out in color to maximize its ...Starting at €8.20
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When Hackers Turn to Blackmail (HBR Case Study)
Eisenmann, CarolineArticle HBS-R0910X-EInformation TechnologiesSunnylake Hospital is being held up by online extortionists who have blocked access to its electronic medical records and are demanding $100,000 to restore it. Paul Layman, Sunnylake's CEO, didn't take their first e-mail seriously, and now the hospital has ground to a halt. Paul's golden-boy IT director can't seem to outwit the hackers. Sunnylake's legal counsel tells Paul, "Literally every second is a liability." The chief of staff is in a mutin...Starting at €8.20
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When Hackers Turn to Blackmail (Commentary for HBR Case Study)
Eisenmann, CarolineArticle HBS-R0910Z-EInformation TechnologiesSunnylake Hospital is being held up by online extortionists who have blocked access to its electronic medical records and are demanding $100,000 to restore it. Paul Layman, Sunnylake's CEO, didn't take their first e-mail seriously, and now the hospital has ground to a halt. Paul's golden-boy IT director can't seem to outwit the hackers. Sunnylake's legal counsel tells Paul, "Literally every second is a liability." The chief of staff is in a mutin...Starting at €8.20
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Boost Your Resistance to Phishing Attacks
Harvard Business ReviewArticle HBS-F2005A-EInformation TechnologiesSimple changes to employee training can improve results. Plus: How to push past an ultimatum, the case for acquiring during a downturn, a vote for generalists, and more.Starting at €8.20
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When Hackers Turn to Blackmail (HBR Case Study and Commentary)
Eisenmann, CarolineArticle HBS-R0910B-EInformation TechnologiesSunnylake Hospital is being held up by online extortionists who have blocked access to its electronic medical records and are demanding $100,000 to restore it. Paul Layman, Sunnylake's CEO, didn't take their first e-mail seriously, and now the hospital has ground to a halt. Paul's golden-boy IT director can't seem to outwit the hackers. Sunnylake's legal counsel tells Paul, "Literally every second is a liability." The chief of staff is in a mutin...Starting at €8.20
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A Manager's Guide to Augmented Reality
Porter, Michael E.; Heppelmann, James; Harvard Business Review; Jouret, Guido; Morse, GardinerArticle HBS-R1706B-EInformation TechnologiesWhile the physical world is 3-D, most data is trapped on 2-D pages and screens. This gulf between the real and digital worlds limits our ability to exploit the volumes of information available to us. Augmented reality, a set of technologies that superimposes digital data and images on physical objects, is closing this gap. By putting information directly into the context in which we'll apply it, AR increases our ability to absorb and act on it. A...Starting at €8.20