HBSP (USA)
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In Praise of Uncertainty (Spanish version)
Zittrain, JonathanArticle HBS-F0505AInformation TechnologiesThe tech industry has a really good grasp of what works and how its products will be used--and that's killing innovation, says the Berkman Center's Jonathan Zittrain.Starting at €8.20
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Mrs. Fields Cookies (Spanish version)
Cash, James I., Jr.; Ostrofsky, KeriCase HBS-114S08Information TechnologiesMrs. Fields Cookies is a small company selling freshly baked goods through privately owned specialty stores (each store sells only Mrs. Fields products). The company has about 8,000 employees worldwide and less than 150 information systems people for a unique leverage of MIS resources. The company uses information systems extensively in its processing, communications, and other management functions, including operations of the stores and hiring s...Starting at €8.20
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Royal Caribbean Cruises Ltd. (Spanish Version)
McFarlan, F. Warren; Massoni, ValerieCase HBS-313S08Information TechnologiesSe centra en la cartera de aplicaciones de TI actual y los planes para la segunda línea de cruceros más grande del mundo. Una organización de TI-intensiva, que obliga a los estudiantes a pensar en cómo deben asignarse los recursos de TI en este entorno dinámico y qué tipo de sistema de gestión es el más apropiado.Starting at €8.20
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Teaming Up to Crack Innovation and Enterprise Integration
Cash, James I., Jr.; Earl, Michael J.; Morison, RobertArticle HBS-R0811F-EInformation TechnologiesThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. In the continuing quest for business growth, many CEOs are turning to their CIOs and IT organizations because technology is absolutely essential to two compelling sources of growth: innovation and enterprise integration. The speed of innovation often depends on the...Starting at €8.20