HBSP (USA)
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Managing Customer Profitability at the MGM Grand Hotel (Spanish version)
Campbell, Dennis; Martinez-Jerez, F. Asis; Epstein, Marc J.; Bellin, JoshuaCase HBS-113S07Information TechnologiesThe MGM Grand Hotel in Las Vegas had detailed information on loyal gaming customers, but could its information systems also be tailored to nongaming customers? As the nongaming business sectors became increasingly profitable both at the MGM Grand and in Las Vegas generally, understanding the nongaming customers appeared to be of critical importance to the continuing growth of the resort.Starting at €8.20
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The Vulnerability Economy: Zero-Days, Cybersecurity, and Public Policy
Narayanamurti, Venkatesh; Ellis, RyanCase HBS-KS1013-EInformation TechnologiesIn 2011, Dillon Beresford, a computer security expert, discovered a series of new vulnerabilities impacting components of widely used industrial control systems. These new, previously unknown vulnerabilities-what are known as "zero-days"-were potentially very serious. Zero-day vulnerabilities are key components of computer viruses, worms, and other forms of malware. Vendors and security firms seek these flaws in order to patch and fix insecure so...Starting at €8.20
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The Vulnerability Economy: Zero-Days, Cybersecurity, and Public Policy Epilogue
Narayanamurti, Venkatesh; Ellis, RyanCase HBS-KS1014-EInformation TechnologiesThis epilogue accompanies case 2029.0. In 2011, Dillon Beresford, a computer security expert, discovered a series of new vulnerabilities impacting components of widely used industrial control systems. These new previously unknown vulnerabilities-what are known as "zero-days"-were potentially very serious. Zero-day vulnerabilities are key components of computer viruses, worms, and other forms of malware. Vendors and security firms seek these flaws...Starting at €8.20
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Theranos: Who Has Blood on Their Hands? (A)
Hsieh, Nien-he; Wing, Christina R.; Fournier, Emilie; Resman, AnnaCase HBS-619039-EInformation TechnologiesThis case covers the rise and fall of Theranos, the company founded by Elizabeth Holmes in 2004 to revolutionize the blood testing industry by creating a device that could provide from a small finger prick the same results and accuracy as intravenous blood draws. As founder and CEO, Holmes was hailed as the most successful female tech entrepreneur ever. In October 2015, however, a Wall Street Journal article exposed internal struggles and questio...Starting at €8.20
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The Vulnerability Economy: Zero-Days, Cybersecurity, and Public Policy, Teaching Note
Narayanamurti, Venkatesh; Ellis, RyanTeaching Note HBS-KS1120-EInformation TechnologiesTeaching note for KS1013.Starting at €0.00