HBSP (USA)
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What Smart Companies Know About Integrating AI
Palumbo, Silvio; Edelman, DavidArticle HBS-R2304J-EInformation TechnologiesAI has the power to gather, analyze, and utilize enormous volumes of individual customer data to achieve precision and scale in personalization. The experiences of Mercury Financial, CVS Health, and Starbucks debunk the prevailing notion that extracting value from AI solutions is a technology-building exercise. That thinking holds companies back from capturing the power of AI. They needn't build it; they just have to properly integrate it into a ...Starting at €8.20
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Making Advanced Analytics Work for You
Barton, Dominic; Court, DavidArticle HBS-R1210E-EInformation TechnologiesSenior leaders who write off the move toward big data as a lot of big talk are making, well, a big mistake. So argue McKinsey's Barton and Court, who worked with dozens of companies to figure out how to translate advanced analytics into nuts-and-bolts practices that affect daily operations on the front lines. The authors offer a useful guide for leaders and managers who want to take a deliberative approach to big data--but who also want to get st...Starting at €8.20