HBSP (USA)
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None of Our Business? (HBR Case Study and Commentary)
Fusaro, Roberta A.; Allmendinger, Glen; Tien, Lee; Dew, Nick; Bhaskar, RArticle HBS-R0412A-EInformation TechnologiesTracking technologies--in products and services like TiVo and electronic toll collection--make people's lives a lot more convenient. But the public is understandably concerned about the privacy issues such technologies raise. No one is more aware of those issues than Dante Sorella, CEO of Raydar Electronics, which develops and sells radio frequency identification (RFID) tags and readers. So Dante is troubled when executives from one of his client...Starting at €8.20
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Kyruus: Big Data's Search for the Killer App
Higgins, Robert F.; O'Donnell, Penrose; Bhatt, MehulCase HBS-813060-EInformation TechnologiesKyruus is used in a course at HBS on Entrepreneurship in Healthcare IT and Services (EHITS). It describes a young company that has built a very large database on physicians. The company has had some early successful pilots with prominent customers, but it is now faced with choices on which markets to pursue. These markets each offer opportunity, but the company must make some decisions. As is often the case in early stage companies, these choices...Starting at €8.20