HBSP (USA)
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You May Not Need Big Data After All
Ross, Jeanne W.; Beath, Cynthia M.; Quaadgras, AnneArticle HBS-R1312F-EInformation TechnologiesWhy do companies have so little to show for their investments in big data? The biggest reason is that they aren't doing a good job using the data they already have. They don't know how to manage the information embedded in their operating systems, analyze it in ways that enhance their understanding, and then make changes in response to new evidence and insights. The few companies that have adopted evidence-based decision making ensure that all de...Starting at €8.20
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None of Our Business? (HBR Case Study and Commentary)
Fusaro, Roberta A.; Allmendinger, Glen; Tien, Lee; Dew, Nick; Bhaskar, RArticle HBS-R0412A-EInformation TechnologiesTracking technologies--in products and services like TiVo and electronic toll collection--make people's lives a lot more convenient. But the public is understandably concerned about the privacy issues such technologies raise. No one is more aware of those issues than Dante Sorella, CEO of Raydar Electronics, which develops and sells radio frequency identification (RFID) tags and readers. So Dante is troubled when executives from one of his client...Starting at €8.20