HBSP (USA)
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You May Not Need Big Data After All
Ross, Jeanne W.; Beath, Cynthia M.; Quaadgras, AnneArticle HBS-R1312F-EInformation TechnologiesWhy do companies have so little to show for their investments in big data? The biggest reason is that they aren't doing a good job using the data they already have. They don't know how to manage the information embedded in their operating systems, analyze it in ways that enhance their understanding, and then make changes in response to new evidence and insights. The few companies that have adopted evidence-based decision making ensure that all de...Starting at €8.20
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Information Technology System That Couldn't Deliver (HBR Case Study and Commentary)
Reimus, Byron; Sims, James K.; May, Thornton; Nolan, Richard L.; Distefano, Robert A.; King, JohnArticle HBS-97308-EInformation TechnologiesDiana Sullivan, CEO of Lenox Insurance, thought she had done her job when, after three years of hard work, she had delivered Lifexpress on time and on budget. A sophisticated computer-aided system, it enabled Lenox's 10,000-plus agents to do everything from establish a prospect's financial profile, to select the most appropriate products from the company's myriad policies, to generate all the paperwork needed to close a sale. But now Sullivan's b...Starting at €8.20
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Campbell Soup Company: Selling Channel Innovation to Customers
Ton, Zeynep; McKenney, James L.Case HBS-608141-EInformation TechnologiesCampbell Soup, like most food manufacturers, faced grocery chain and wholesale demand for its goods driven by Campbell's own promotional pricing structure rather than retail consumer demand. Former policies to encourage overstock created huge swings in production and inventory levels. Campbell's introduced continuous product replenishment (CPR) under which they would manage inventory for their customers, enabled by electronic data interchange to ...Starting at €8.20