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Inteligencia empresarial
IESE InsightArticle ART-2645Information Technologies, Innovation and Change, Knowledge and Communication, Strategy¿Quiere anticiparse a sus competidores? Muchas de sus estrategias e intenciones pueden quedar al descubierto gracias a la inteligencia empresarial. Solo hay que poner orden en la marea de datos disponibles hoy en día y convertirlos en una herramienta eficaz para la toma decisiones.Starting at €8.20
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25 Game Changers: Insights From IESE Insight
IESE InsightArticle ART-2710-EDecision Analysis, Entrepreneurship, Information Technologies, Innovation and Change, Leadership and People Management, Marketing, StrategyIn celebration of our 25th edition, we have compiled 25 top insights by IESE professors published since the magazine's inception. Here we offer six years' worth of insights that, if put into practice, will have a deep, positive, lasting impact on your management and the world in which you operate. So read on!Starting at €8.20
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Build Back Better
IESE InsightArticle 74921Entrepreneurship, Information Technologies, Innovation and Change, Leadership and People Management, StrategyHow business model innovation (BMI) can help your firm out of the crisis. Seven practical tips to develop a BMI mindset. How COVID-19 lockdowns affected work in six EU countries. Segment your markets with the iceberg challenge. Using AI to detect customer intentions. Best practices in taking an idea to market. Why now is a good time to invest in startups. Resources for staying well during lockdown. Calculating the cost of climate change. Recogniz...Starting at €8.20
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El potencial de la multitud en la era de las máquinas
IESE InsightArticle ENT-3672Information Technologies, Innovation and ChangeDe las tres principales tendencias que están cambiando el mundo empresarial -máquinas, plataformas y multitud-, Andrew McAfee cree que esta última permitirá apalancar el conocimiento, la pericia y el entusiasmo del ser humano en aras de la innovación. En esta entrevista, el investigador del MIT desvela seis principios fundamentales para conseguir gestas importantes aprovechando la multitud. Aunque mediada por la tecnología, la cocreación basada e...Starting at €8.20
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25 pistas para mejorar su empresa
IESE InsightArticle ART-2710Decision Analysis, Entrepreneurship, Information Technologies, Innovation and Change, Leadership and People Management, Marketing, StrategyPara conmemorar el número 25 de la revista, sintetizamos los seis años de valiosos consejos que los profesores del IESE han compartido en nuestras páginas. Sin duda, todas estas pistas le ayudarán a lograr un impacto positivo y duradero en las personas, la empresa y la sociedad.Starting at €8.20
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The Data Advantage
IESE InsightArticle ART-2645-EInformation Technologies, Innovation and Change, Knowledge and Communication, StrategyFor managers, the plea is not for more data but for more intelligence. To help managers distinguish what's useful from the bulk of meaningless, irrelevant data, IESE Insight spoke with Leonard Fuld, CEO of Fuld+Company; Eduardo Olier, president of the Spanish branch of the Choiseul Institute, a Paris-based think tank; and the National Intelligence Center (CNI), Spain's equivalent of the CIA. These experts offer tips on using information to...Starting at €8.20
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Harnessing the Crowd in the Age of the Machine
IESE InsightArticle ENT-3672-EInformation Technologies, Innovation and ChangeOf the three main trends shaping the business world -- machine, platform, crowd -- MIT research scientist Andrew McAfee believes the crowd is the way to leverage human knowledge, expertise and enthusiasm for innovation. In this interview, he unpacks six core principles for harnessing the crowd to develop something significant. Vitally, though mediated by technology, crowd-based co-creation still relies on the best human abilities -- an important ...Starting at €8.20
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Un mundo en reconstrucción
IESE InsightArticle 74925Entrepreneurship, Information Technologies, Innovation and Change, Leadership and People Management, StrategyCómo innovar en el modelo de negocio para salir de la crisis. 7 consejos prácticos para desarrollar una mentalidad innovadora. El efecto de los confinamientos por la COVID-19 en 6 países europeos. El reto del iceberg para segmentar a clientes. El futuro de la banca. Claves para pivotar la empresa. El uso de la IA para conocer la intención de los usuarios. Mejores prácticas para llevar una idea al mercado. Por qué es un buen momento para invertir ...Starting at €8.20