IESE (España)
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Strategies to Reach the Changing Consumer
Villanueva, Julian; Ferrándiz, Luis; Gallo, Iñigo; Townsend, Claudia; Skiera, Bernd; Ringel, Daniel M.Dossier DOS-32-EInformation Technologies, Marketing, StrategyTech is changing how we do business. Break out of your bubble and learn to manage better in a digital age.Starting at €15.00
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Why All Companies Need a Data Experience Designer
Margolis, Abby; Káganer, EvgenyArticle ART-2674-EInformation Technologies, Innovation and ChangePundits have dubbed personal data "the new oil" of the 21st century. Yet for all the hype surrounding big data, people complain they have less meaning and are frustrated with how poorly brands leverage their information. That's because many companies still mine data with the end goal of streamlining business processes, largely neglecting an essential piece in the data economy puzzle: the person. This article summarizes the findings of a global re...Starting at €8.20