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Pompeii: un paso adelante
Ferrándiz, Luis; Iniesta, Francisco; Villanueva, JulianCase M-1394Information Technologies, Leadership and People Management, Marketing, StrategyEn 2021, Pompeii vendía más de 81.000 zapatillas y su facturación se acercaba a los cinco millones de euros. La zapatilla Higby se consolidaba como su "best seller" y el modelo marcaba tendencia entre la gente joven española de clases acomodadas, fundamentalmente de Madrid, aunque en 2021 el 15% de las ventas ya eran fuera de España. Su canal de venta físico, ya con 5 tiendas, había demostrado que podía ser un gran complemento al canal digital qu...Starting at €8.20
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Pompeii: A Step Forward
Ferrándiz, Luis; Iniesta, Francisco; Villanueva, JulianCase M-1394-EInformation Technologies, Leadership and People Management, Marketing, StrategyIn 2021, Pompeii sold over 81,000 pairs of sneakers and its turnover was close to ?5 million. The Higby sneaker was cementing its position as a best seller, and the model was a trendsetter among affluent young Spaniards, mainly in Madrid, though in 2021, 15% of sales were already outside Spain. The company's physical sales channel, which included five stores by that point, had shown that it could work very well as a complement to the digital chan...Starting at €8.20
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Roku: Designing a Business Model for TV Streaming
Ning Su; Tiwalola IloriCase IVEY-W33320-EInformation Technologies, StrategyRoku Inc. was launched in 2008 as a spinoff from Netflix. Inc. The company sold streaming devices—tools that transformed standard televisions into smart TVs—and operated a free advertising-supported streaming television service called The Roku Channel. Throughout the 2010s, Roku Inc. dominated the streaming device industry. In late 2022, however, the company was facing several challenges. Increased operating expenses from recent investments in co...Starting at €8.20
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Roku: Designing a Business Model for TV Streaming - Teaching Note
Ning Su; Tiwalola IloriTeaching Note IVEY-W33321-EInformation Technologies, StrategyTeaching note for product W33320.Starting at €0.00