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Vueling's Mobile Strategy Takes Flight
Zamora, Javier; Káganer, Evgeny; Tatarinov, Katherine; Oré, AndreuCase SI-193-EInformation Technologies, Innovation and Change, StrategyVueling Airlines announced in 2014 that a larger percentage of its IT budget would be spent on mobile applications than on the website. However, the revenue from mobile remained relatively small compared with that from the Web. In designing Vueling's future mobile strategy, the IT and online marketing managers face the dilemma of whether to prioritize sales or customer experience.Starting at €8.20
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La estrategia móvil de Vueling emprende el vuelo
Zamora, Javier; Káganer, Evgeny; Tatarinov, Katherine; Oré, AndreuCase SI-193Information Technologies, Innovation and Change, StrategyVueling Airlines anunció en 2014 que iba a asignar un porcentaje más amplio de su presupuesto de IT a las aplicaciones móviles que a la web. Ahora bien, los ingresos de la plataforma móvil seguían siendo relativamente bajos en comparación con los de la web. Al diseñar la futura estrategia móvil de Vueling, los directores de IT y de Marketing Online se enfrentan al dilema de si priorizar las ventas o la experiencia del cliente.Starting at €8.20
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Solaris: How Can I Help You? (Portuguese Version, Portugal)
Calleja, Ricardo; Blázquez, DavidCase BE-206-PPBusiness Ethics and Corporate Social Responsibility, Decision Analysis, Information TechnologiesHelen Romm, CEO and co-founder of Solaris, a multinational technology company dedicated to internet-related products and services, faces the difficult decision of whether to go ahead with the commercialization of Mena, the voice-controlled intelligent personal assistant service by Solaris. Some managers have expressed concern that the assistant "records" the voice of users, fearing possible privacy conflicts. Despite the fact that Solaris' Mena p...Starting at €8.20
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Vueling's Mobile Strategy Takes Flight (Portuguese Version, Brazil)
Zamora, Javier; Káganer, Evgeny; Tatarinov, Katherine; Oré, AndreuCase SI-193-PBInformation Technologies, Innovation and Change, StrategyVueling Airlines announced in 2014 that a larger percentage of its IT budget would be spent on mobile applications than on the website. However, the revenue from mobile remained relatively small compared with that from the Web. In designing Vueling's future mobile strategy, the IT and online marketing managers face the dilemma of whether to prioritize sales or customer experience.Starting at €8.20
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Solaris: Hola, ¿en qué puedo ayudarte
Calleja, Ricardo; Blázquez, DavidCase BE-206Business Ethics and Corporate Social Responsibility, Decision Analysis, Information TechnologiesHelen Romm, CEO y cofundadora de Solaris, una compañía multinacional de tecnología dedicada a los servicios y productos relacionados con Internet, se enfrenta a la difícil decisión de seguir adelante o no con la comercialización de Mena, el servicio de asistente personal inteligente controlado por voz de Solaris. Algunos directivos han expresado su preocupación ante el hecho de que el asistente "grabe" la voz de los usuarios, temiendo posibles co...Starting at €8.20
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Solaris: How Can I Help You
Calleja, Ricardo; Blázquez, DavidCase BE-206-EBusiness Ethics and Corporate Social Responsibility, Decision Analysis, Information TechnologiesStarting at €8.20