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WestJet: A New Social Media Strategy
Derrick Neufeld; Faizal Jiwani; Sarah Hardy; Peter TongCase IVEY-9B16E019-EInformation TechnologiesIn October 2015, WestJet, Canada’s second largest airline, needed to expand its social media presence. The vice-president of marketing and communications and the manager of social media were excited about the prospects of continuing to grow their customer base and reach even more guests through social media. WestJet had developed a highly successful approach to managing social media, and now the two executives were faced with two new possible soc...Starting at €8.20
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Midwest Health System: Information System Risks and Controls
Reza Espahbodi; Ganesh VaidyanathanCase IVEY-9B19E023-EInformation TechnologiesIn 2017, the chief information officer (CIO) of Midwest Health System (Midwest), a major health care provider in a central town in the United States, noticed that incorrect billing, data theft, waste, fraud, and abuse in the health care industry had increased over the years. Compliance requirements related to various rules and regulations had also posed increasing challenges. The CIO wanted to meet with his colleagues in the information systems a...Starting at €8.20