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Ivey Business School (Canada)
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BNP Paribas Fortis: The "James" Banking Experience
Steve Muylle; Willem StandaertCase IVEY-9B17E006-EInformation Technologies, StrategyIn October 2015, three senior managers at BNP Paribas Fortis, the leader in retail banking in Belgium and a subsidiary of the BNP Paribas Group, were discussing how to take the bank’s latest service, “James,” to the next level and grow its customer base fivefold by the end of 2016. Launched in 2009, James was a unique investment portfolio advice service that substituted web conferencing technology for face-to-face interaction between advisors and...Starting at €8.20