Ivey Business School (Canada)
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IBM: The Iterative Software Development Method
V. Joseph Compeau; Rakan KhalidCase IVEY-9B13E019-EInformation TechnologiesThis case follows IBM’s use of iterative software development to manage projects. The head of IBM’s Rational Product Development is asked by the head of IBM’s WebSphere Product Development to deliver an additional feature in the Rational product that would enable WebSphere to accomplish some new tasks. The feature requested is a critical requirement that has been requested very late in the product development cycle. Can the Rational Product Devel...Starting at €8.20
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ExerciseApp
Barbara L. Marcolin; Ning Su; Corey RochkinCase IVEY-9B13E001-EEntrepreneurship, Information Technologies, StrategyThe CEO and founder of ExerciseApp decided to take the plunge and spec out the features of his new iPhone mobile application and supporting website. He planned for ExerciseApp to stream exercise workouts from pro-athletes to followers who wanted to “Train. Play. Be. Like the Pros” and get an edge to their workouts. As he envisioned the application, he realized he would need a lot of help with the technology and the setup of this entrepreneurial v...Starting at €8.20