Stanford Graduate School of Business (USA)
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The Rise of Mercado Libre
Barnett, William; Johnson, Christy; Mekikian, GaryCase SGSB-IB109-EFinanceMarcos Galperin, a graduate of Stanford Graduate School of Business, founded Mercado Libre in 1999 with a vision to build an e-commerce company focused on serving the nascent but fast- growing Spanish and Portuguese-speaking markets in Latin America. In the spirit of a Silicon Valley start-up, the company was started in a garage in Buenos Aires. By 2006, Mercado Libre hosted the largest online trading platform in Latin America. Just prior to th...Starting at €8.20
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The Rise of Mercado Libre
Barnett, William; Johnson, Christy; Mekikian, GaryCase SGSB-IB109 Spanish VersionFinanceMarcos Galperin, a graduate of Stanford Graduate School of Business, founded Mercado Libre in 1999 with a vision to build an e-commerce company focused on serving the nascent but fast- growing Spanish and Portuguese-speaking markets in Latin America. In the spirit of a Silicon Valley start-up, the company was started in a garage in Buenos Aires. By 2006, Mercado Libre hosted the largest online trading platform in Latin America. Just prior to th...Starting at €8.20