Darden University of Virginia (USA)
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Managing Virtual Teams (A)
West, June A.; Kalla, Arya; Kumar, SameerCase DARDEN-BC-0210-EKnowledge and CommunicationKarl Henderson was a senior manager at Metrionic Systems, a Santa Clara, California-based provider of networking solutions. During his time there, he had worked on and managed various cross-functional teams. When he was given the opportunity to manage a team that was spread across five continents, Henderson was confident that with a little groundwork, he could manage perfectly and deliver on time as he had always done. Due to a recent increase in...Starting at €8.20
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Interexchange - Communicating Across Functional Boundaries
West, June A.; Wieme, Kelly M.; Yemen, GerryCase DARDEN-BC-0138-EKnowledge and CommunicationKatherine Mason is a program officer at InterExchange, a firm that administers academic-exchange programs with the former Soviet Union. After returning from an extended period of time in three of the former Soviet republics, Mason discovers that the finance department has instituted new reimbursement policies. She must decide how to interpret and react to the memos concerning expense-report reimbursement. The twist in the case is that because of ...Starting at €8.20
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The Canons of Rhetoric
Moriarty, BrianTechnical Note DARDEN-BC-0264-EKnowledge and CommunicationThis technical note is employed in MBA, executive education, and undergraduate courses that cover the art of persuasion. It is used in the core Management Communication course at Darden. Employing the canons of rhetoric devised by Aristotle and his classical contemporaries, the objective of the note is to provide students with a clear and usable map to guide them as they seek to understand the dynamics involved in persuading others. Persuasion is...Starting at €8.20
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Leadership Voice and Style
Moriarty, BrianTechnical Note DARDEN-BC-0265-EKnowledge and CommunicationThis technical note is used in management communications or strategic communication courses in MBA or executive education programs where students are learning to develop their ability to persuade others through oral and written communication. It includes a framework for assessing the various skill sets that characterize accomplished communicators and guidance for both extroverts and introverts on refining their particular leadership voice and sty...Starting at €8.20
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Leading Change: How Alaska Airlines Took Over an Industry Darling
West, June A.; Gibbs, SheaCase DARDEN-BC-0268-EKnowledge and CommunicationAlaska Airlines (Alaska) acquired the small but sleek and much beloved Virgin America (Virgin) at the end of 2016. Alaska’s executives had to set a strategy to take all the good in Virgin, integrate it into the larger company, and present the unified commercial carrier in a digestible way to its customers and affected employees. But taking over Virgin’s fleet and operations without keeping its brand meant Alaska was going to feel blowback from th...Starting at €8.20
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Prion Disease Contamination: Should We Disclose (B)
Powell; Elizabeth A.; Goldberg; Rebecca; Nair; NathanCase DARDEN-BC-0270-EKnowledge and CommunicationIn the A case; Rose Matthews; vice president for patient advocacy at University Hospital; must decide how to handle a startling discovery about patient risk. Weeks after a patient dies; lab results revealed the cause was prion disease; a deadly condition similar to mad cow disease. Since the diagnosis of this very rare condition was not known at the time of the patient’s brain biopsy; surgical instruments used for the procedure were conventionall...Starting at €5.74
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Managing Virtual Teams (A) - Teaching Note
West, June A.Teaching Note DARDEN-BC-0210TN-EKnowledge and CommunicationTeaching note for product BC-0210Starting at €0.00
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"My Summer Internship" by Antar Al-Qawwee
Powell, Elizabeth A.; Al-Qawwee, AntarCase DARDEN-BC-0215-EKnowledge and CommunicationAntar Al-Qawwee describes in vivid detail his first days on the job at his summer internship in Sales and Trading and reflects on the lessons he learned through careful observation. Among the lessons he identifies are (1) Speak up early and often; (2) Be flexible and adjust your style; (3) Fate favors the prepared; and (4) Be yourself. As important as these explicit lessons are, equally important are the skills of presence of mind, mindful self-a...Starting at €8.20
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MBA Writing Diagnostic
Rubin, James R.Technical Note DARDEN-BC-0216-EKnowledge and CommunicationThis note delineates proper writing mechanics - issues of style and organization - in a business-school context. Rather than touch up on the many forms of business writing, it focuses instead on how to write cogently, succinctly, and correctly in a business, and business school, setting.Starting at €8.20
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Aetna Inc.: Managing Inherent Enterprise Risks Through Stakeholder Management
Rubin, James R.; Carmichael, BarbaraCase DARDEN-BC-0218-EKnowledge and CommunicationInherent risks or negatives are a critical element of “enterprise risk management” that must be mitigated or dramatically managed through constructive actions to sustain growth and manage reputation. Set in 2003 as Aetna prepares to settle a landmark class-action lawsuit, this case explores how communications and PR executives work with management to devise an announcement that fully engages the company’s key stakeholders in this dramatic break w...Starting at €8.20