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Demand and Supply Forecasting at Air Products--Electronics Specialty Materials
Kulp, Susan; Cohen, Shoshanah; Randall, Taylor; Kanji, ZahraCase HBS-107018-EKnowledge and CommunicationExplores the process and inputs behind financial and operational forecasting in the Electronic Specialty Materials unit at Air Products and Chemicals, a global chemical company. The protagonist, John Goldberg, grapples with how to better integrate the twoStarting at €8.20