HBSP (USA)
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Publicis Groupe 2016: Maurice and the Millennials
Kanter, Rosabeth Moss; Cohen, JonathanCase HBS-316127-EKnowledge and CommunicationHaving built Publicis Groupe through acquisitions maintained as separate brands, CEO Maurice L vy wanted to transform the advertising and marketing firm to an integrated digitally-ready enterprise to address industry changes. In early 2016, following a rStarting at €8.20
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IBM Transforming, 2012-2016: Ginni Rometty Steers Watson
Kanter, Rosabeth Moss; Cohen, JonathanCase HBS-317046-EKnowledge and CommunicationTo transform IBM for the next technology wave, Ginni Rometty, who became CEO in 2012, led divestment of declining businesses, made acquisitions in digital innovation and cloud computing, formed partnerships with former competitors such as Apple and tech sStarting at €8.20
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Verizon 2018
Kanter, Rosabeth Moss; Cohen, JonathanCase HBS-318114-EKnowledge and CommunicationIn 2018, CEO Lowell McAdam led efforts to transform Verizon through digital innovation, media acquisitions and integration, and changes to the company culture. He sought to manage change at the company as growth in traditional areas slowed, and position iStarting at €8.20