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Spotify
Elberse, Anita; de Pfyffer, AlexandreCase HBS-516046-EKnowledge and CommunicationIn November 2014, Spotify's chief content officer Ken Parks learns that record label Big Machine Records has requested the immediate removal of superstar artist Taylor Swift's entire catalog from Spotify's music streaming service. Is it time for Spotify to reconsider the policies that seem to have prompted Swift's catalog takedown-and specifically the company's insistence that artists offer the same assortment across countries and not target only...Starting at €8.20
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Spotify (Spanish Version)
Elberse, Anita; de Pfyffer, AlexandreCase HBS-518S28Knowledge and CommunicationEn noviembre de 2014, director de contenidos de Spotify Ken Parks se entera de que el sello discográfico Big Machine Records ha solicitado la eliminación inmediata de todo el catálogo del artista superestrella Taylor Swift de la música de Spotify servicio de streaming. ¿Es hora de Spotify a reconsiderar las políticas que parecen haber llevado Catálogo de derribo y específicamente la insistencia de la compañía de Swift que los artistas ofrecen la ...Starting at €8.20