IESE (España)
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Introduction to Monte Carlo Simulation
Lewis A.; Heukamp, FranzTechnical Note ADN-273-EBusiness Ethics and Corporate Social Responsibility, Decision Analysis, Economics, Finance, Knowledge and CommunicationBasic introduction to the concept and usage of Monte Carlo Simulation.Starting at €8.20
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Coca Cola Spain: Branding 2.0
Villanueva, Julian; Ziskind, Julie Michelle; Armelini, GuillermoCase M-1269-EKnowledge and Communication, MarketingThe case analyzes Coca-Cola Spain's use of social media and Web 2.0 to reach audiences that are no longer tuning in to mass media. It also discusses the similarities and differences between various social media platforms and the ongoing evolution of online marketing.Starting at €8.20
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The Value of Information
Lewis A.; Heukamp, FranzTechnical Note ADN-272-EKnowledge and CommunicationShort explanation of the value of perfect and imperfect information in risky decision making.Starting at €8.20
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Honeybee, Inc.
Gómez, Javier; Heukamp, FranzCase AD-307-EKnowledge and CommunicationThis case forms part of the general quantitative methods series. The case introduces the methodology of decomposition of time series in tendencies and seasonal effects to help in medium and long term predictions. The case is an updated version of an old case (Mielsa), with an additional analysis of decisions.Starting at €8.20
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Iron Industries, Inc.
Gómez, Javier; Heukamp, FranzCase AD-306-EKnowledge and CommunicationThis case forms part of a logical sequence in the study of quantitative methods. The case provides an in-depth study of the lineal regression method, introducing a problem in which the variables analyzed can be transformed to offer a more correct analysis, with a more intuitive economic interpretation.Starting at €8.20
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Exercises on Monte Carlo Simulation
Baucells Alibés, Manel; Heukamp, FranzExercise ADE-27-EDecision Analysis, Economics, Finance, Knowledge and CommunicationDecision trees are a helpful tool for structuring a decision; but they are limited to a small number of interacting uncertainties. In such cases, spreadsheet simulations are an alternative way to model uncertainties. The object of this note is to lead you through some exercises that can help to increase your understanding of simulations.Starting at €8.20
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Shen Huan's Linux Decision
Armelini, Guillermo; Valor Sabatier, JosepCase SI-148-EInformation Technologies, Knowledge and CommunicationShen Huan, CIO of a joint venture between a Chinese and a Spanish company, has to form his own opinion about the most appropiate platform to implement in his company. On the one hand he knows that the Spanish's partner works with Microsoft-based software, on the other hand Linux and open source software applications have been growing in China due to the Chinese's Government decision to foster and support open source initiatives.Starting at €8.20