Default Category
-
Android y iPhone: ¿listos para hacer negocios
Sieber, Sandra; Tatarinov, KatherineCase SI-188Information Technologies, Innovation and ChangeEste caso analiza los cambios que están teniendo lugar en el sector móvil, en particular, con respecto a los teléfonos inteligentes (más comúnmente conocidos como smartphones) y las tabletas de las cuatro compañías más importantes del mercado actual. En el documento se comparan sus cuatro estrategias y se analizan los productos de cada competidor. Después, se resumen las tendencias y los importantes desarrollos tecnológicos que afectarán a este m...Starting at €8.20
-
Olapic on Amazon.com's Cloud - Teaching Note
Zamora, Javier; Tatarinov, KatherineTeaching Note SIT-18-EEntrepreneurship, Information Technologies, Innovation and ChangeOn the morning of April 21, 2011, Alex Dantart, CTO of Olapic, was about to run the final tests on his New York-based IT startup company's new service, uPhoto. The launch date for this innovative photo crowdsourcing service, commissioned by Olapic's first corporate client - the New York Daily News (NYDN), was slated for the end of April. Although it seemed like the Internet connection was working, Dantart was puzzled when he realized that he coul...Starting at €0.00
-
Terumo (C) (Spanish Version)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCase HBS-510S03MarketingPara maximizar su eficacia, los casos de color deben imprimirse en color. Este caso proporciona una información actualizada sobre la decisión de la empresa en cuanto a su estrategia de ventas para sus productos de EE.UU. catéter y el progreso del paquete de soluciones. También se analiza la expansión de la firma del "Pranex médica", una formación y reunión espacio único que ofrece facilidad para médicos y enfermeras.Starting at €5.74
-
Carlyle Japan (B)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCase HBS-508093-EMarketingThis is a supplement to the (A) case. It shows that the networks that the firm had been investing in-- commercial banks--were becoming less and less valuable over time. Given this, Tamotsu Adachi must think about how to go about building a new set of networks.Starting at €5.74
-
Terumo (A)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCase HBS-508068-EMarketingTo maximize their effectiveness, color cases should be printed in color. Terumo faces two challenges: how to sell its catheter products in the U.S. and its new "Solution Pack" in its domestic market, Japan. The case provides rich detail on the firm's evolution from a manufacturer of thermometers to a seller of commodity products like syringes to a diversified firm offering a range of advanced products-catheters and graphs, for example-in addition...Starting at €8.20
-
Terumo (B)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCase HBS-508069-EMarketingThis case provides an update on the firm's decision regarding its U.S. sales strategy for its catheter products and the progress of Solution Pack.Starting at €5.74
-
Android and iPhone: Ready for Business
Sieber, Sandra; Tatarinov, KatherineCase SI-188-EInformation Technologies, Innovation and ChangeThis case analyzes the ongoing changes in the mobile industry with a specific focus on smartphones and tablets from the top four competitors in the market today. It compares the four strategies and analyzes the products from each competitor. The case goes on to outline the future trends and important technological developments that will affect this market in the future. The case is framed as a decision that needs to be made by a top partner in ch...Starting at €8.20
-
Bitcoin: Deciphering the Crypto-currency
Zamora, Javier; Rahnema Alavi, Ahmad; Tatarinov, KatherineCase SI-191-EEntrepreneurship, Finance, Information TechnologiesBitcoin was one of the first implementations of a concept called crypto-currency. It was built on the notion that money can be any object or any sort of record accepted as payment for goods and services and repayment of debts in a given country or socio-economic context. Bitcoin was designed around the idea of a new form of money that used cryptography to control its creation and transactions, rather than relying on central authorities. In short,...Starting at €8.20
-
Building a Unified Collaboration Strategy at Genpact: SolutionXchange and Beyond
Káganer, Evgeny; Carmel, Erran; Tatarinov, KatherineCase SI-190-EInformation Technologies, Innovation and Change, Knowledge and CommunicationGenpact launched SolutionXchange with the goal of bringing together clients and industry experts to collaborate in solving business process management (BPM) challenges. To date, the initiative has been a success - helping solve more than 200 BPM-related challenges. Genpact is committed to taking SolutionXchange (SCx) to the next level and expanding its scale significantly to become a global BPM community of choice for experts and clients to share...Starting at €8.20
-
Vueling's Mobile Strategy Takes Flight
Zamora, Javier; Káganer, Evgeny; Tatarinov, Katherine; Oré, AndreuCase SI-193-EInformation Technologies, Innovation and Change, StrategyVueling Airlines announced in 2014 that a larger percentage of its IT budget would be spent on mobile applications than on the website. However, the revenue from mobile remained relatively small compared with that from the Web. In designing Vueling's future mobile strategy, the IT and online marketing managers face the dilemma of whether to prioritize sales or customer experience.Starting at €8.20