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Maha Research Labs: Sales Force Effectiveness
Sandeep Puri; Rakesh Singh; Bindu Gupta; Shraddha PuriCase IVEY-W27721-EKnowledge and Communication, MarketingIn January 2022, Maha Research Labs Private Limited (MRL) needed to boost its sales force effectiveness (SFE). Due to the COVID-19 pandemic, MRL experienced losses in sales revenue and saw dwindling profits through 2020 and 2021. The pandemic had changed the sales ecosystem of the pharmaceutical industry, with many physicians and retailers now preferring online sales presentations. MRL’s managing director was concerned about the increased marketi...Starting at €8.20
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Air India: The Image Damage of “Pee-Gate”
Shraddha Puri; Shweta Pandey; Siddhant Puri; Sandeep PuriCase IVEY-W33710-EDecision Analysis, MarketingThis case describes unruly passenger behaviour on National Aviation Company of India Ltd.’s New York-Delhi flight. It elaborates on the airline crew’s failure to effectively address an elderly woman’s predicament and assuage her concerns after an inebriated passenger urinated on her. As a result, Air India was exposed to social media ridicule, public scorn, loss of customer loyalty and trust, and a severe dent in its brand image. With the plummet...Starting at €8.20
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Sarva Pharmaceuticals: International Expansion to Myanmar - Teaching Note
Sandeep Puri; Sven Dahms; Shraddha Puri; Ritvik NalamothuTeaching Note IVEY-8B20A016-EMarketingTeaching note for product 9B20A016.Starting at €0.00
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Air India: The Image Damage of “Pee-Gate” - Teaching Note
Shraddha Puri; Shweta Pandey; Siddhant Puri; Sandeep PuriTeaching Note IVEY-W33711-EMarketing, StrategyTeaching note for product W33710.Starting at €0.00
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Sarva Pharmaceuticals: International Expansion to Myanmar
Sandeep Puri; Sven Dahms; Shraddha Puri; Ritvik NalamothuCase IVEY-9B20A016-EEntrepreneurship, Marketing, StrategyIn 2019, the managing director of Sarva Pharmaceuticals Private Limited, a pharmaceutical company based in India, was considering an expansion of his company by entering the growing pharmaceutical market in Myanmar. He needed to identify the best way to execute this expansion plan, assess whether his company’s product range was adequate and suitable for the Myanmar market, prepare for possible risks and cross-cultural marketing issues, and plan t...Starting at €8.20
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Maha Research Labs: Sales Force Effectiveness - Teaching Note
Sandeep Puri; Rakesh Singh; Bindu Gupta; Shraddha PuriTeaching Note IVEY-W27722-EKnowledge and Communication, MarketingTeaching note for product W27721.Starting at €0.00