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El caso HBR: la venganza de los clientes
Ariely, Dan; Farmer, Tom; Bennett, Nate; Martin, Chris; Fein, Nancy; Libai, BarakArticle HBS-R0712AMarketingVenerable Detroit fabricante de automóviles Atida Motors cuenta con un nuevo centro de llamadas en Bangalore que la compañía espera aumentar su reputación de servicio al cliente. Pero no parece estar haciéndolo todavía. Las quejas sobre el Andromeda XL - la cadera nuevo modelo Atida esperanzas capturarán la imaginación de Wall Street - están inundando el centro de llamadas. retrasos de llamadas están construyendo, y cartas de reclamación se acumu...Starting at €8.20
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Customers' Revenge (HBR Case Study and Commentary)
Ariely, Dan; Farmer, Tom; Bennett, Nate; Martin, Chris; Fein, Nancy; Libai, BarakArticle HBS-R0712A-EMarketingVenerable Detroit automaker Atida Motors has a new call center in Bangalore that the company hopes will raise its reputation for customer service. But it doesn't appear to be doing so yet. Complaints about the Andromeda XL--the hip new model Atida hopes will capture the imagination of Wall Street--are flooding the call center. Call backlogs are building, and letters of complaint are piling up. One loyal Atida customer is so upset about getting th...Starting at €8.20
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Seeking Skills, Finding Barriers: Vocational Training in Punjab (Sequel)
Khwaja, Asim; Datla, AnjaniCase HBS-KS1262-EEconomicsSupplement to case KS1261. In March 2012, a flagship vocational program in Punjab, Pakistan-the Punjab Skills Development Fund (PSDF)-hit a roadblock. After months of planning, a pilot phase of training courses was launched in four of Punjab's poorest districts. The classes filled up, but the researchers in charge of evaluating PSDF's programs were worried. Earlier research indicated that a large portion of the target population-including a large...Starting at €8.20
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Primary Education in Pakistan: Show Me the Evidence
Datla, Anjani; Khwaja, AsimCase HBS-HKS772-EEconomicsThis case has two parts, a text-based case and a supplemental PowerPoint presentation. The case traces the evolution of an evidence-based research study on the education sector in Pakistan. In 2003, Atish (fictionalized character), a Pakistan-born, Harvard educated economist returns to his native Pakistan to help reform a lagging education system. But Atish unearths conflicting information on the state of education in his country. Despite large i...Starting at €8.20
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Primary Education in Pakistan: Show Me the Evidence Slides
Khwaja, Asim; Datla, AnjaniCase HBS-HKS792-EEconomicsPowerpoint Slide for HKS772Starting at €8.20
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The Upside of Useless Stuff (Spanish version)
Ariely, DanArticle HBS-F1105FMarketingAs we continue to redefine capitalism, let's not discount the role of aspiration and the desire for luxuries in fueling productivity.Starting at €8.20
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Customers' Revenge (HBR Case Study)
Ariely, DanArticle HBS-R0712X-EMarketingVenerable Detroit automaker Atida Motors has a new call center in Bangalore that the company hopes will raise its reputation for customer service. But it doesn't appear to be doing so yet. Complaints about the Andromeda XL--the hip new model Atida hopes will capture the imagination of Wall Street--are flooding the call center. Call backlogs are building, and letters of complaint are piling up. One loyal Atida customer is so upset about getting th...Starting at €8.20
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Customers' Revenge (Commentary for HBR Case Study)
Ariely, Dan; Farmer, Tom; Bennett, Nate; Martin, Chris; Fein, Nancy; Libai, BarakArticle HBS-R0712Z-EMarketingVenerable Detroit automaker Atida Motors has a new call center in Bangalore that the company hopes will raise its reputation for customer service. But it doesn't appear to be doing so yet. Complaints about the Andromeda XL--the hip new model Atida hopes will capture the imagination of Wall Street--are flooding the call center. Call backlogs are building, and letters of complaint are piling up. One loyal Atida customer is so upset about getting th...Starting at €8.20
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How Concepts Affect Consumption
Ariely, Dan; Norton, Michael I.Article HBS-F0906A-EMarketingDuke behavioral economist Ariely and Harvard Business School professor Norton explore how our consumption of concepts influences physical consumption, both positively and negatively.Starting at €8.20
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How Concepts Affect Consumption (Spanish version)
Ariely, Dan; Norton, Michael I.Article HBS-F0906AMarketingDuke behavioral economist Ariely and Harvard Business School professor Norton explore how our consumption of concepts influences physical consumption, both positively and negatively.Starting at €8.20