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Canal Satélite Digital (C)
Comín, Marta; Valor Sabatier, JosepCase M-1220-EMarketingIn November 2008 the satellite pay-TV station Digital Plus was still for sale. However various factors were lowering its value, among them the loss of subscribers, excessive debt and above all, the football war.Starting at €5.74
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Predicting Consumer Tastes with Big Data at Gap
Israeli, Ayelet; Avery, JillCase HBS-517115-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Teach this case online with new suggestions added to the Teaching Note. CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck want...Starting at €8.20
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Angie's List: Ratings Pioneer Turns 20
Dolan, Robert J.; Israeli, AyeletCase HBS-517016-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). In 1995, before people "googled" or "yelped," Angela Hicks (HBS, 2000) was establishing her Angie's List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it, "particularly on high cost of failure s...Starting at €8.20
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La caída y resurgimiento de Pokémon
Sanz, Eulàlia; Nueno, José Luis; Valor Sabatier, JosepCase M-1228MarketingEn el año 2000, la franquicia Pokémon vio como se apagaba su esplendor. Atrás quedaba la idea de que Pokémon se convertiría en un juguete clásico, a la altura de Barbie o el Pato Donald. Los responsables de la franquicia se vieron obligados a replantear su estrategia para volver a formar parte del universo infantil y juvenil.Starting at €8.20
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Canal Satélite Digital (B)
Comín, Marta; Nueno, José Luis; Valor Sabatier, JosepCase M-1206MarketingTras un periodo de cosniderables perdidas para ambas, en 1998 las dos plataformas de televísión digital de pago existentes en España pactaron su fusión, dado lugar a Digital +. En 2002 esta fusión se hacía realidad con algunas condiciones impuestas por el Estado. En los cinco años posteriores, el sector de la televisión de pago experimentó la entrada de nuevos competidores. En 2007, superadas las limitaciones estatales, el propietario de Digital ...Starting at €5.74
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Human decision making: Distinctive traints and common errors
Sieber, Sandra; Valor Sabatier, JosepTechnical Note ADN-243-EEconomicsThis note has been written for first year MBA students in order to make them conscious about their biases in decision making. The principal biases that are treated are: 1. The framing and anchoring of choices, the importance of the presentation of a problem; 2. Segregation of decisions, the isolation of a problem from its context; 3. The conjunction effect of false causalities, incorporation of impertinent information; 4. The neglect of base rate...Starting at €8.20
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A Primer on Multiple Variable Discriminant Analysis
Valor Sabatier, JosepTechnical Note ADN-239-EEconomicsThis note introduces the concept of multiple variable discriminant analysis. It shows through the use on an example how a regression-based technique can be used to predict if an element of a set belongs to a given subset. It does not pretend to make the reader an expert on the use of the technique nor provide a solid theoretical foundation. It can be used in an introductory statistics course for MBAs.Starting at €8.20
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A Primer on Classical Decomposition of Time Series
Valor Sabatier, JosepTechnical Note ADN-240-EEconomicsThis note introduces the basic concepts of Classical Decomposition for Time Series Analysis. It is quite practical in nature and uses in all examples the statistical package Forestat, although the concepts can be applied elsewhere. The note can be used in an introductory statistics course at the MBA level.Starting at €8.20
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Simple forecasting models based on Box-Jenkins analysis
Valor Sabatier, JosepTechnical Note ADN-242-EEconomicsThis note introduces simple forecasting models that need Box-Jenkins analysis to be implemented. It is quite practical in nature and uses in all examples the statistical package Forestat, although the concepts can be applied using any statistical package implementing the Box-Jenkins algorithms. The note can be used in an introductory statistics course at the MBA level.Starting at €8.20
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El oro rojo
Guillén, F. J.; Valor Sabatier, JosepCase AD-184EconomicsEn el formato de una entrevista aparecida en una revista especializada se presenta la problemática de la autotransfusión como una solución económica al problema de la falta de sangre para operaciones quirúrgicas programadas.Starting at €8.20