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PV Technologies, Inc.: Were They Asleep at the Switch (Spanish Version)
Cespedes, Frank V.; Badame, DianeCase HBS-913S02MarketingPV Technologies, Inc. es un fabricante líder en la industria de los inversores fotovoltaicos utilizados para convertir la salida de corriente continua de los paneles solares en corriente alterna de la red eléctrica comercial. En conjunción con una solicitud de propuesta, más grandes realiza los clientes de la compañía una evaluación de rutina y ocupa el tercer PV Tecnologías detrás de dos principales competidores. El director de ventas y marketin...Starting at €8.20
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Saxonville Sausage, Teaching Note
Moore, Kate; Badame, DianeTeaching Note HBS-2086-EMarketingTeaching Note to (2085).Starting at €0.00
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Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate, Teaching Note
Quelch, John A.; Badame, DianeTeaching Note HBS-914502-EMarketingTeaching Note for Product #914501Starting at €0.00
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Are Americans Ready for Healthy Dark Chocolate? (Spanish version)
Quelch, John A.; Badame, DianeCase HBS-915S03MarketingAndrea Torres, director of new product development at a high-end chocolate confectionery company, leads her team through a carefully sequenced program of market research to support the development and launch of a new product, healthy dark chocolate with fruit. This is the first time Montreaux USA, an offshoot of a Swiss confectioner, has created a product specifically for U.S. chocolate consumers. The case explains the steps Torres and her NPD te...Starting at €8.20
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PV Technologies, Inc.: Were They Asleep at the Switch
Cespedes, Frank V.; Badame, DianeCase HBS-913505-EMarketingPV Technologies, Inc. is an industry-leading manufacturer of photovoltaic inverters used to convert the direct current output of solar panels into alternating current for the commercial power grid. In conjunction with a request for proposal, the company's largest customer performs a routine evaluation and ranks PV Technologies third behind two key competitors. The director of sales and marketing must weigh the possible consequences of the report ...Starting at €8.20
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P.V. Technologies, Inc.: Were They Asleep at the Switch, Teaching Note
Cespedes, Frank V.; Badame, DianeTeaching Note HBS-913506-EMarketingTeaching Note for Product #913505.Starting at €0.00