IESE (España)
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La transparencia, un valor en auge
Campa Fernández, José ManuelArticle ART-2561Corporate Governance, FinanceUn buen gobierno no puede garantizar que siempre se tomen las decisiones correctas: la empresa es un proyecto con riesgo y los administradores pueden cometer errores. Pero el buen gobierno sí debe asegurar unas cuentas claras y que las decisiones se toman de la mejor manera posible. La experiencia de los últimos años en las compañías cotizadas ha demostrado que eso requiere transparencia y una comunicación fluida entre los distintos grupos de int...Starting at €8.20
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Web Analytics: Demystifying Performance Marketing
Gallo, Iñigo; Valentí, Albert; Segarra, JavierTechnical Note MN-406-EMarketingIn this note, we provide a simple guide to assess your company's performance along the critical business phases of attracting visitors to your site, converting those visitors into customers, and having them come back. We keep concepts simple and stay away from unnecessary sophistication. Armed with this basic knowledge, you should be able to understand the principal goals, potential issues, and lines of work regarding your online presence.Starting at €8.20
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Telefónica Chequia: la revolución Free (B)
Segarra, José Antonio; Valentí, AlbertCase M-1307Innovation and Change, Marketing, StrategyEn la parte B del caso se explica qué sucedió ocho semanas después del lanzamiento de los nuevos planes tarifarios Free: la decisión de Luis Malvido, presidente ejecutivo de Telefónica Chequia; la reacción de la competencia; la evolución del mercado y los consumidores; o las nuevas informaciones sobre la subasta, entre otras. También se exponen los primeros resultados que obtuvo Telefónica.Starting at €5.74
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Telefonica Czech Republic: The Free Revolution (B)
Segarra, José Antonio; Valentí, AlbertCase M-1307-EInnovation and Change, Marketing, StrategyPart B of the case describes what happened eight weeks after the launch of the new Free pricing plans: the decision made by Luis Malvido, CEO of Telefónica Czech Republic; the competition's reaction; the evolution of the market and consumers; new information on the auction, etc. It also presents Telefónica's initial results.Starting at €5.74
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Lecciones de la crisis para directores financieros
Campa Fernández, José ManuelArticle ART-2311FinanceComo resultado de la crisis, muchas empresas han visto afectada su capacidad para llevar a cabo planes estratégicos por razones estrictamente financieras. ¿Cuál ha sido la responsabilidad de los responsables financieros de las empresas? En este artículo el autor revisa las actuaciones de los departamentos financieros que condujeron a esta vulnerabilidad y propone nuevas actitudes y obligaciones que los directores financieros deberían desarrollar ...Starting at €8.20
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Transparency, a Rising Trend in Listed Companies
Campa Fernández, José ManuelArticle ART-2561-ECorporate Governance, FinanceGood corporate governance cannot guarantee that good decisions will always be made: running a business is fraught with risk and managers can -- and often do -- make mistakes. What good governance does do is ensure there is accountability and that decisions are taken in an appropriate manner. The recent experience of publicly traded companies has shown that good governance requires both transparency and fluid communication between the major intere...Starting at €8.20
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Rappi: The Growth Dilemma
Valentí, Albert; Zunino, Diego; Panlilio, LorenzoCase M-1377-EEntrepreneurship, MarketingThe Colombian startup Rappi, an on-demand delivery platform, became the first Colombian unicorn in only 3 years from its founding. The co-founder is reflecting on how to maintain the growth trend that drove the company?s success. Rappi?s executives face choices in three areas: organic growth, expansion to other product markets, and expansion in another geographical market.Starting at €8.20
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Telefonica Czech Republic: The FREE Revolution (A)
Segarra, José Antonio; Valentí, AlbertCase M-1306-EInnovation and Change, Marketing, StrategyThe case describes the concerns facing an executive of the Moreno group of companies who is not a member of the owning family when a strategic plan he has presented to the owners is rejected. It also illustrates the role played by the owning family in the governance structure of a family firm.Starting at €8.20
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What Will It Take to Repair Finance?
Campa Fernández, José Manuel; Almandoz Rios, John; Giné, Mireia; Ferraro, Fabrizio; Sagnier, Pablo; Baón, LuisDossier DOS-16-ECorporate Governance, Finance, Leadership and People Management, StrategyFinance went too fast and now we have a wreck on our hands. It’s time to fix the brakes and drive responsibly again.Starting at €15.00
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The Captor Opportunity
Valentí, Albert; González, Jorge; Ernest MendozaCase M-1380-EMarketingCaptor Materials is a company founded and managed by Ernest Núñez. The main asset of Captor Materials was a patented absorbent technology for the removal of nitrogen oxides (NOx) with an unprecedented high yield, which Núñez himself had developed years earlier. An accumulated exposure to NOx causes gradual health deterioration and eventually death. Núñez and his team had identified three main markets for Captor, on which the development and com...Starting at €8.20