IESE (España)
-
Benetton SpA 1991. Informe
Anderson, L.; Santomá, Javier; Sergi, R. A.; Tugend, R.Case F-577FinanceEl caso presenta un análisis financiero de Benetton SpA en 1951. Está basado en los informes financieros de Benetton y competidores, tales como The Limited y The Gap... El principal propósito del caso es favorecer un análisis más profundo del riesgo del negocio en la compañía. Pueden también deducirse las relaciones entre riesgo de negocio y riesgo financiero. (Also available in English).Starting at €8.20
-
Benetton SpA 1991. A report
Anderson, L.; Santomá, Javier; Sergi, R. A.; Tugend, R.Case F-577-EFinanceStarting at €8.20
-
Nike Europe
Joachimsthaler, Erich A.; Tugend, R.Case M-1009-EMarketingThe Nike success story of brand building and becoming the market leader in the worlwide athletic footwear industry has been told many times. Several books have been written on the subject. There are countless articles, reports and business school case studies that analyzed and dissected the Nike philosophy, culture business and marketing strategies.Starting at €8.20