Ivey Business School (Canada)
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Ford Motor Company: Basic Financial Ratios
Zhichuan (Frank) Li; Xiaojun Zhu; Daniela Zapata; Tabish MunirCase IVEY-9B18N027-EFinanceIn January 2018, an investment portfolio manager learned of a safety recall for Ford Motor Company (Ford) involving faulty airbags that failed to deploy upon collision. An investigation by U.S. regulators found that the company had been aware of these faulty airbags but had not taken proactive measures to mitigate the potential damage. As a result, in just one day, the share price for Ford dropped from $13.10 to $12.18 per share. The portfolio ma...Starting at €8.20
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Ford Motor Company: Basic Financial Ratios - Teaching Note
Zhichuan (Frank) Li; Xiaojun Zhu; Daniela Zapata; Tabish MunirTeaching Note IVEY-8B18N027-EFinanceTeaching note for product 9B18N027.Starting at €0.00
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Launch of the Sony PlayStation 3
Gloria Barczak; David T.A. WesleyCase IVEY-9B07A014-EMarketing, StrategyThe PlayStation 3 (PS3) was the successor of the acclaimed PlayStation 2 (PS2), recognized as the world's best-selling video game console with more than 100 million units sold. The unprecedented display of enthusiasm for the PS3 suggested that Sony had another winner on its hands. The company projected sales of six million PS3 consoles worldwide between November 2006 and March 2007, a level that the PS2 took almost a year to reach. Sony's initial...Starting at €8.20
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Ford Motor Company: Basic Financial Ratios (Spanish Version)
Zhichuan (Frank) Li; Xiaojun Zhu; Daniela Zapata; Tabish MunirCase IVEY-9B18NS027FinanceIn January 2018, an investment portfolio manager learned of a safety recall for Ford Motor Company (Ford) involving faulty airbags that failed to deploy upon collision. An investigation by U.S. regulators found that the company had been aware of these faulty airbags but had not taken proactive measures to mitigate the potential damage. As a result, in just one day, the share price for Ford dropped from $13.10 to $12.18 per share. The portfolio ma...Starting at €8.20
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The Wii: Nintendo's Video Game Revolution
Gloria Barczak; David T.A. WesleyCase IVEY-9B08A004-EMarketingIn 2007, Nintendo's inexpensive and quirky Wii video game console had become all the rage. Despite its underpowered processor and comparatively basic graphics, it outsold both the Sony PlayStation 3 and the Microsoft Xbox 360. Nintendo's handheld system, known as the DS, also outsold Sony's more advanced PlayStation Portable. Nintendo's products were so successful, retail stores in North America and Japan quickly sold out whenever new shipments a...Starting at €8.20
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Apple v. Samsung: Intellectual Property and the Smartphone Patent Wars
Gloria Barczak; Susan Montgomery; David T.A. WesleyCase IVEY-9B13A009-EMarketingIn 2012, Apple, Inc. won the largest patent infringement case in history against Samsung Electronics for Samsung’s willful copying of Apple’s iPhone and iPad. Samsung, which recently overtook Apple as the leading smartphone maker, must now devise a strategy to address the court verdict and its potential impact on new product development.Starting at €8.20