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Emotional Cues That Work Magic on Customers
Andrade, Eduardo B.; Capizzani, MarioArticle ART-1971-EMarketingMarketers have long understood that emotions play an important role in consumer decision making. But, as the latest scientific evidence suggests, their influence is much more nuanced and complex than many are aware: subtle, rather than intense, emotional reactions are often more persuasive; short-lived emotions can have lasting effects; the experience and expression of negative emotions can sometimes be beneficial; emotional experiences are often...Starting at €8.20
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Islamic Banking Lessons for the Financial Sector
Etzold, Veit M.; Ribera, Alberto; Wackerbeck, PhilippArticle ART-2012-EFinanceThe financial crisis that started with the demise of Lehman Brothers in 2008 and almost brought the world economy to its knees has prompted many international financial institutions to do some serious soul-searching. As they try to strengthen their capital and reduce their risk operations, whom should governments, regulators and financial bosses turn to for inspiration? A good place to start would be to study those banks that have performed best ...Starting at €8.20
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How to Manage a Crisis Before It Hits
González Herrero, AlfonsoArticle ART-2270-EMarketingNo industry or company is safe from crisis. Every company's reputation is potentially vulnerable to accidents, strikes, cyberattacks or data theft. How well a firm's reputation and balance sheet hold up in a crisis will depend on how well the firm communicates with stakeholders and with traditional and online media. The old-style approach to crisis management was reactive: Companies hoped that nothing would go wrong and that, if it did, managemen...Starting at €8.20
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What Are the Logics Driving Your Firm?
Almandoz Rios, JohnArticle ART-2312-EFinance, Leadership and People ManagementAll organizations have some form of institutional logic defining what is taken for granted and what is appropriate or legitimate behavior. Most banks, for example, tend to be driven by a financial logic focused on profit maximization, which has served shareholders well, but if taken to the extreme, can lead to damaging consequences, as evidenced by the crisis. Drawing on extensive research the author has conducted into community and green banking...Starting at €8.20
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The Real Value of Say-on-Pay
Giné, MireiaArticle ART-2313-ECorporate Governance, FinanceIn light of the financial crisis, shareholder activism is growing around the globe, leading to Say-on-Pay policies, which give shareholders the opportunity to voice their opinions on executive pay, and put pressure on boards to justify and explain pay packages more clearly to shareholders, if not redesign them completely. In several high-profile cases, large companies have failed to obtain approval of pay packages for their CEOs due to such activ...Starting at €8.20
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Responsible Investing Takes Root
Ferraro, FabrizioArticle ART-2314-EFinance, StrategyResponsible investment is moving from being a niche in the asset management universe to increasingly becoming mainstream. In Europe, especially, it appears to be taking off. This article identifies some of the key drivers and the challenges that responsible investment poses to investors and managers as they try to take this novel field and embed it into their institutional practices. Looking to the future, the author highlights three areas that h...Starting at €8.20
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Stepping Out of the Confines of Finance
Sagnier, Pablo; Baón, LuisArticle ART-2315-EFinance, Leadership and People ManagementThe upheaval in the world of corporate finance brought on by the global financial crisis is transforming the role of the CFO, who is assuming bigger responsibilities to deal with the changes taking place inside and outside of companies. Based on a series of panel discussions held with the heads of finance from large global corporations representing various industries, the authors identify the new profiles and functions that are emerging for the n...Starting at €8.20
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When Giving Your Customers Less Is More
Fader, PeterArticle ART-2382-EMarketing, StrategyContrary to popular belief, most of the world's household brands are not customer-centric; they're product-centric, which isn't enough anymore. Companies may say they care about the customer; they may even have installed a CRM system - but that's the problem. Customer friendliness is not the same thing as aligning your entire company's development and delivery of products and services with the current and future needs of a select set of customers...Starting at €8.20
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The Decline of Main Street, the Rise of Multichannel Retail
Nueno Iniesta, José LuisArticle ART-2454-EMarketing, Service and Operations ManagementSix years into the economic crisis, companies have learned that they must go wherever consumers congregate and engage them there: in a flagship store on a prime shopping street; in a pop-up store calculated to surprise passers-by in an unexpected location; on the Internet; on their smartphones; in social media networks; or combining the online experience with a click-and-collect service, where goods purchased online can be picked up from a local ...Starting at €8.20
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Passport to Global Success
IESE InsightArticle ART-2591-EKnowledge and Communication, Leadership and People Management, Marketing, StrategyPlus: Time Warner's Jeff Bewkes on net neutrality; contract negotiation time; local digital marketing; preparing for an executive role; reasons for optimism in Spain; greenwashing; three powerful remedies to restore justice for organizational wrongdoing.Starting at €8.20