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Trabajo de vida: Kenneth Cole
Cole, Kenneth; Beard, AlisonArticle HBS-R1112MKnowledge and CommunicationHBR diseñador de moda Kenneth Cole entrevistas en una carrera que ha combinado el trabajo, la familia y el activismo comunitario.Starting at €8.20
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Trabajo de vida: Kareem Abdul-Jabbar
Abdul-Jabbar, Kareem; Beard, AlisonArticle HBS-R1201QKnowledge and CommunicationKareem Abdul-Jabbar, uno de los centros de la mayoría de los célebres de la historia del baloncesto, se ha convertido en un exitoso escritor, historiador y cineasta.Starting at €8.20
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We Can't Recall Logos We See Every Day
Castel, Alan; Beard, AlisonArticle HBS-F1506B-EMarketingThough the Apple logo is ubiquitous, 99 out of 100 people can't draw it from memory. The reason? Our brains don't burden us with information we don't think we'll need.Starting at €8.20
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Life's Work: Neil deGrasse Tyson
Tyson, Neil deGrasse; Beard, AlisonArticle HBS-R1601L-EKnowledge and CommunicationThe astrophysicist on balancing his TV career with his day job and why no one could dissuade him from a career in science.Starting at €8.20
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Life's Work: An Interview with Dean Koontz
Koontz, Dean; Beard, AlisonArticle HBS-R2002N-EKnowledge and CommunicationDean Koontz is one of the world's most prolific and best-selling writers, with more than 120 novels to his name. During a difficult childhood, books were his refuge, so he has devoted his life--from 6:30 am to dinnertime, six days a week, for the past five decades--to creating fictional worlds across a range of genres for his devoted readers.Starting at €8.20
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JCPenney: Back in Business
Ofek, Elie; Stewart, K. Shelette; Snively, ChristineCase HBS-517037-EMarketingIn 2016, JCPenney was in the midst of a multi-year turnaround after coming dangerously close to bankruptcy. Under CEO Marvin Ellison, the company had identified three strategic objectives-a focus on omnichannel, private label goods, and increasing revenue per customer-to guide all company initiatives. The company was running pilot tests on a new line of appliances, rebranded hair salons, and new private label merchandise, and management now neede...Starting at €8.20
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JCPenney: Back in Business, Teaching Note
Ofek, Elie; Snively, ChristineTeaching Note HBS-518003-EMarketingTeaching note for case 517037.Starting at €0.00
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Chase Sapphire: Creating a Millennial Cult Brand
Santana, Shelle; Avery, Jill; Snively, ChristineCase HBS-518024-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). The launch of the Chase Sapphire Reserve credit card was enthusiastically received by Millennial consumers, a cohort that had previously eluded JPMorgan Chase and its competitors. With the one year anniversary of the launch approaching, managers are focused on retaining customers attracted by a one-tim...Starting at €8.20
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Chase Sapphire: Creating a Millennial Cult Brand, Teaching Note
Santana, Shelle; Avery, Jill; Snively, ChristineTeaching Note HBS-518068-EMarketingTeaching note for case 518024.Starting at €0.00
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Spread Too Thin (HBR Case Study and Commentary)
Beard, AlisonArticle HBS-R1706N-EKnowledge and CommunicationA TV producer struggles to balance the demands of three hit shows--and dreams of a new one. This fictional case study features expert commentary by Sarah Barnett and Melissa James Gibson. This HBR Case Study includes both the case and the commentary. For teaching purposes, this reprint is also available in two other versions: case study-only, reprint R1706X, and commentary-only, R1706Z.Starting at €8.20