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Rita Rodier: un éxito de ventas (B)
Lara Arias, Luis; Susaeta Erburu, Lourdes; Pin Arboledas, José RamónCase DPO-305Decision Analysis, Leadership and People Management, MarketingEste caso trata el dilema de una "perfecta vendedora" y su ascenso en la organización. Se refleja cómo la protagonista, Rita Rodier, tiene muchas competencias para la venta pero escasas para la gestión de equipos. Por otra parte, su cercanía con la dirección de la empresa, mediante vínculos informales, hace todavía más difícil su encaje como directiva.Starting at €5.74
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Rita Rodier: un éxito de ventas (C)
Lara Arias, Luis; Susaeta Erburu, Lourdes; Pin Arboledas, José RamónCase DPO-306Decision Analysis, Leadership and People Management, MarketingEste caso trata el dilema de una "perfecta vendedora" y su ascenso en la organización. Se refleja cómo la protagonista, Rita Rodier, tiene muchas competencias para la venta pero escasas para la gestión de equipos. Por otra parte, su cercanía con la dirección de la empresa, mediante vínculos informales, hace todavía más difícil su encaje como directiva.Starting at €5.74
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Reiner Meinhold in Kölner Bank (A, B, C and D) - Teaching Note
Pin Arboledas, José Ramón; Stein, Guido; Cuadrado, MartaTeaching Note DPOT-69-EInnovation and Change, Knowledge and Communication, Leadership and People ManagementAnalyzing the relationships of influence in complex structures. This case describes Reiner's doubts regarding his relationships with his bosses (Robert, his new boss, and Max, his old boss), with the CEO of Kölner Bank, and with his team. Max wants to take Reiner with him to a new position at the head bank (Deutsche Handels Bank, DHB), but he seems unwilling to take risks to help Reiner make the leap.Starting at €0.00
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Trabajo de vida: Kenneth Cole
Cole, Kenneth; Beard, AlisonArticle HBS-R1112MKnowledge and CommunicationHBR diseñador de moda Kenneth Cole entrevistas en una carrera que ha combinado el trabajo, la familia y el activismo comunitario.Starting at €8.20
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Trabajo de vida: Kareem Abdul-Jabbar
Abdul-Jabbar, Kareem; Beard, AlisonArticle HBS-R1201QKnowledge and CommunicationKareem Abdul-Jabbar, uno de los centros de la mayoría de los célebres de la historia del baloncesto, se ha convertido en un exitoso escritor, historiador y cineasta.Starting at €8.20
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We Can't Recall Logos We See Every Day
Castel, Alan; Beard, AlisonArticle HBS-F1506B-EMarketingThough the Apple logo is ubiquitous, 99 out of 100 people can't draw it from memory. The reason? Our brains don't burden us with information we don't think we'll need.Starting at €8.20
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Life's Work: Neil deGrasse Tyson
Tyson, Neil deGrasse; Beard, AlisonArticle HBS-R1601L-EKnowledge and CommunicationThe astrophysicist on balancing his TV career with his day job and why no one could dissuade him from a career in science.Starting at €8.20
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Life's Work: An Interview with Dean Koontz
Koontz, Dean; Beard, AlisonArticle HBS-R2002N-EKnowledge and CommunicationDean Koontz is one of the world's most prolific and best-selling writers, with more than 120 novels to his name. During a difficult childhood, books were his refuge, so he has devoted his life--from 6:30 am to dinnertime, six days a week, for the past five decades--to creating fictional worlds across a range of genres for his devoted readers.Starting at €8.20
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Gas Natural Fenosa (B): una petición inusual
Pin Arboledas, José Ramón; Bel Mallén, Ignacio; Paniagua Granados, Francisco JavierCase DPO-323Knowledge and Communication, Leadership and People ManagementSe trata de la continuación del caso A. Gas Natural era muy tradicional en su estructura organizativa y la comunicación interna, como en muchas otras empresas, estaba ubicada en la dirección de Recursos Humanos. Sin embargo, el director de Comunicación solicita que pase a formar parte del Departamento de Comunicación.Starting at €5.74
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BBVA: A Different Communication Strategy
Plaza, Salvador; Villoch, Ignacio; Pin Arboledas, José Ramón; Stein, GuidoCase M-1272-EEntrepreneurship, Knowledge and CommunicationBBVA's communications department, led by Gregorio Panadero, decided to get involved with branded content as a way of spreading the company's image. Initiatives including lending its name to sports competitions (The League), sponsorship of world-class sports competitions (the NBA), and production of a web series and movie serve as examples to date. Gregorio Panadero was pleased with the development of this new way of communicating. However, at the...Starting at €8.20