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Driving Motors Company
Chiner, Alfonso; Tàpies, JosepCase SM-1572Knowledge and CommunicationRicardo es la segunda generación de una familia que tuvo negocios en la primera generación, pero hubo que liquidar o transformar la mayor parte, cuando se hizo cargo de ellos. Ricardo acertó impulsando desde joven y desde cero un negocio de concesionario de automóviles y vehículos industriales, llegando a ser un referente en primeras marcas. Cuando sus dos hijos, Luis y Antonio, se incorporaron a la empresa familiar, elaboraron un protocolo famil...Starting at €8.20
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Driving Motors Company - Nota del instructor
Chiner, Alfonso; Tàpies, JosepTeaching Note SMT-82Knowledge and CommunicationNota del instructor del caso Driving Motors Company SM-1572Starting at €0.00
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Driving Motors Company
Chiner, Alfonso; Tàpies, JosepCase SM-1572-EKnowledge and CommunicationThe first generation of Ricardo's family had been dedicated to business, but when it came time for Ricardo to take over, as a member of the second generation, most of their business interests had to be liquidated or transformed. He got off to a good start when he was young by founding a car dealership and an industrial vehicle business. He built it up from scratch into a reference for leading brands. When his sons Luis and Antonio joined the fami...Starting at €8.20
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DKV: La Comunicación interna como herramienta de la compañía
Bofarull, Cristina; Bel Mallén, Ignacio; Gómez, SandalioCase M-1273Knowledge and Communication, MarketingDKV Seguros podría definirse como una empresa de seguros personales, especializada en salud, comprometida con las personas y orientada al desarrollo sostenible, y que bajo principios éticos de comportamiento cuida de sus clientes resolviendo sus necesidades a lo largo de su vida. La comunicación interna en esta empresa juega un papel estratégico, y Josep Santacreu, CEO de la compañía, considera que la comunicación interna, junto con todas sus her...Starting at €8.20
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DKV: Internal Communication as a Company Tool
Bofarull, Cristina; Bel Mallén, Ignacio; Gómez, SandalioCase M-1273-EKnowledge and Communication, MarketingDKV Seguros could be defined as a personal insurance company specializing in healthcare, which is committed to individuals and oriented toward sustainable development. It cares for its clients according to principles of ethical behavior, and meets their needs throughout the course of their lives. Internal communication at the company plays a strategic role, and Josep Santacreu, its CEO, believes that internal communication, together with all of i...Starting at €8.20