IESE (España)
-
The Bio-Psycho-Social Model of Personality
Arvanitou, S.; Ribera, AlbertoTechnical Note DPON-62-EKnowledge and CommunicationThis technical note presents the personality model proposed by Cloninger R.C. (1998.) According to this model, the personality of an individual results from the interelation and interactions between two dimensions. The Temperament (inheritted and of neurobiological nature) and the Charcater (socioculturaly influenced, learned and modified throughout life.)Starting at €8.20
-
Working Hard, Playing Hard
Arvanitou, S.; Ribera, AlbertoCase DPO-83-EKnowledge and Communication, Leadership and People ManagementThe central character is a former MBA student who feels skeptical after observing the lifestyles that some of his former classmates are leading. He thinks that many of them are so overwhelmed by the will power to achieve their goals that they have the problem of not knowing how to relax (leisure needs to be productive and efficient for them). He is also thinking of the life style many of his classmates led during the MBA (mainly immature) and th...Starting at €8.20
-
Tres pasos para acometer con éxito la transformación digital
Villanueva, Julián; Ferrándiz, LuisArticle ART-2980Information Technologies, Marketing, StrategyTras entrevistar a altos directivos de 22 empresas para identificar las mejores prácticas (y pasos en falso) del proceso de transformación digital, los autores proponen un modelo que han bautizado como "escalera de la digitalización". El primer escalón es la correcta interpretación de las fuerzas del mercado, que exige centrarse en los clientes. Pero, como las necesidades de estos no evolucionan en el vacío, los directivos también deben analizar ...Starting at €8.20
-
3 Steps to Market-Driven Digital Transformation
Villanueva, Julián; Ferrándiz, LuisArticle ART-2980-EInformation Technologies, Marketing, StrategyThe authors interviewed C-suite executives from 22 companies to discover best practices, and missteps, on the path to getting a business ready for a digitally transformed world. Their model, called the Stairway to Digitalization, starts with the ability to interpret market forces. This demands a marketing-driven fixation on customers, but since customers' evolving needs do not happen in a vacuum, managers also need to analyze competitors, collabo...Starting at €8.20