IESE (España)
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Jia Wu goes West - Teaching Note
Alegre, Inés; Canela, Miguel Ángel; Güçlü, BurçinTeaching Note ADT-33-EDecision Analysis, MarketingThe objective of this note is to illustrate forecasting with monthly sales data. It is based on historical data of household goods sales in United Kingdom, from January 1997 to December 2011. The student is challenged to develop a model for these data and to calculate a forecast for 2012 sales, based on this model. There is a companion IESE focus case, - ADFC-003 -"The Jia Wu Expansion", that covers the prior expansion of Jia Wu to Australia. The...Starting at €0.00
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Ferrovial: A New Brand Identity for a New Business Model
García-Mansilla, Gustavo; de Toro, Juan ManuelCase M-1258-EMarketingSince its inception, Ferrovial's success had been built on meeting the needs of its customers along four axes: entrepreneurship, excellence, industrial quality and management capacity. Having increased revenues from roughly 3 billion to 12 billion euros in only ten years, and following numerous acquisitions, it applied a multi-brand strategy that respected the identity of those acquisitions. Since 2007 it has been implementing a gradual integrati...Starting at €8.20
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Ferrovial: Una nueva identidad de marca para un nuevo modelo de negocio
García-Mansilla, Gustavo; de Toro, Juan ManuelCase M-1258MarketingDesde sus orígenes, Ferrovial había gestionado una historia de éxito satisfaciendo las necesidades de sus clientes en base a cuatro ejes principales: iniciativa empresarial, excelencia, calidad industrial y capacidad de gestión. Con un crecimiento en apenas 10 años desde aproximadamente 3.000 a 12.000 millones de euros de facturación y tras numerosas adquisiciones, sigue una estrategia multimarca respetando la identidad de las empresas adquiridas...Starting at €8.20
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Jia Wu Goes West
Alegre, Inés; Canela, Miguel Ángel; Güçlü, BurçinFocused Case ADFC-4-EDecision Analysis, MarketingThe objective of this case is to illustrate forecasting with monthly sales data. It is based on historical data for household goods sales in the United Kingdom from January 1997 to December 2011. Students are challenged to develop a model for this data and to calculate a forecast for 2012 sales based on that model. There is a companion IESE focus case, ADFC-3 "The Jia Wu Expansion," which describes Jia Wu's earlier expansion to Australia. The pur...Starting at €8.20