IESE (España)
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Aqueduct Medical
Rodríguez, Alejandro; Nueno, PedroCase E-92Entrepreneurship, MarketingAqueduct es una empresa emergente que diseña y fabrica un dispositivo médico para la aplicación terapéutica de frío tras una intervención de cirugía traumática o estética. Dos MBA del MIT y el IESE, y el equipo que reunieron, dan los pasos iniciales para la creación de la empresa y llevan a cabo los ensayos médicos necesarios. Paralelamente deben conseguir financiación para la nueva compañía. En el caso se valoran las diversas alternativas de fin...Starting at €8.20
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BCN Brand: Selling Barcelona Around the World
Sicart, Sara; Oliver, XavierCase M-1340-EDecision Analysis, Entrepreneurship, MarketingIn just three years and with 13 employees, Pablo Caralps created BCN Brand, an up-and-coming company with a presence in eight countries and an interesting portfolio: colored sneakers, polo shirts, bathing suits, cell phone cases, sunglasses, motorcycle helmets, leather goods, bicycles and even fire extinguishers. Its goal? To convey the feeling of never-ending summer and to export the Barcelona lifestyle - a strategy that has been a resounding s...Starting at €8.20
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Nuevecitas.com
Fité, Rosa María; Nueno, PedroCase E-75-EEntrepreneurship, Information Technologies, MarketingIn September 2004 Enrique Quemada and Juan Luis Somolinos had agreed to discuss the future of Nuevecitas, which had closed its first year's trading with more than 5,000 clients and profits of ?9,875. Nuevecitas used the Internet to sell golf balls recovered from lakes and other golfing articles. The young business had achieved renown right from the start due to its innovative marketing campaigns and low prices, and had become the largest European...Starting at €8.20
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The Wines of Herederos del Marqués de Riscal: The Ciudad del Vino
Fité, Rosa María; Nueno, PedroCase E-108-EEntrepreneurship, MarketingThe wine market had been going through changes worldwide. The appearance of major wine-making groups with a wide range of brands and a strong capacity for investment, the growing number of wines on the market and the pressure from distribution chains had increased competitiveness. Quality Spanish wines linked to regions following the European model competed against French and Italian wines with an image of superior quality and against new produce...Starting at €8.20
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Nuevecitas.com
Fité, Rosa María; Nueno, PedroCase E-75Entrepreneurship, Information Technologies, MarketingEn septiembre de 2004, Enrique Quemada y Juan Luis Somolinos habían acordado hablar del futuro de Nuevecitas, que había cerrado su primer ejercicio con más de 5.000 clientes y unos beneficios de 9.875 euros. Nuevecitas vendía a través de Internet bolas recuperadas de los lagos de golf y otros artículos relacionados con este deporte. La joven empresa había conseguido desde el principio una gran notoriedad por sus originales campañas de marketing y...Starting at €8.20
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Aqueduct Medical
Rodríguez, Alejandro; Nueno, PedroCase E-92-EEntrepreneurship, MarketingAqueduct is a start up designing and manufacture a medical device to apply cold temperature after esthetic or traumatic surgery. Two MBAs from MIT and IESE and the team they put together are going through initial steps of the venture through medical trials. In parallel they need to raise the funding the company. Different funding for alternatives are evaluated. The location of Aqueduct Medical is San Francisco and the venture is addressed primari...Starting at €8.20
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BCN Brand: paseando Barcelona por el mundo
Sicart, Sara; Oliver, XavierCase M-1340Decision Analysis, Entrepreneurship, MarketingEn tan sólo tres años y con trece empleados, Pablo Caralps crea BCN Brand, una pujante empresa con presencia en ocho países y una interesante cartera: zapatillas de colores, polos, ropa de baño, carcasas de móvil, gafas de sol, cascos de moto, marroquinería, bicis e, incluso, extintores. ¿Su objetivo? Transmitir una sensación de verano eterno y exportar el Barcelona lifestyle, una estrategia que está resultando todo un éxito: facturaron 700.000 e...Starting at €8.20