IESE (España)
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Orderly Thinking: How to Deal With Prudential Problems
Vázquez- Dodero, Juan CarlosTechnical Note ASNN-5-EDecision Analysis, Knowledge and CommunicationThis note reviews the discoveries regarding methods of thinking strictly with a view to action that have been accumulated by a large team of IESE faculty who have set out to continue what Juan A. Pérez López started in 1965 under the heading of "Case Analysis" (which, since the introduction of the MBA, has come to be known as "Analysis of Business Problems"). The note encourages a process of self-analysis and makes some practical suggestions to s...Starting at €8.20
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BCN Brand: Selling Barcelona Around the World
Sicart, Sara; Oliver, XavierCase M-1340-EDecision Analysis, Entrepreneurship, MarketingIn just three years and with 13 employees, Pablo Caralps created BCN Brand, an up-and-coming company with a presence in eight countries and an interesting portfolio: colored sneakers, polo shirts, bathing suits, cell phone cases, sunglasses, motorcycle helmets, leather goods, bicycles and even fire extinguishers. Its goal? To convey the feeling of never-ending summer and to export the Barcelona lifestyle - a strategy that has been a resounding s...Starting at €8.20
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Decide cómo actuar y piensa por ti mismo
Vázquez- Dodero, Juan Carlos; Fraguas, Rafael; Palencia, Luis; Rosenberg, Mike; Stein, Guido; Weber, EricTechnical Note ASNN-13Knowledge and Communication, Leadership and People ManagementLa complejidad y discrecionalidad de las decisiones directivas aconsejan dejarse de esquemas mentales preconcebidos, y usando lo que pueden tener de buenos, generar el propio "aparato de mirar" para las cuestiones no técnicas o de alta incertidumbre. Esta nota está basada en la nota "Piensa por ti mismo" de los mismos autores, ASNN-7.Starting at €8.20
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Fundamentos del proceso educativo del profesional de la acción
Chinchilla, Nuria; Vázquez- Dodero, Juan CarlosTechnical Note ASNN-2Knowledge and Communication, Leadership and People ManagementLa educación de profesionales de la gestión tiene algunos requisitos que proceden de la naturaleza de su quehacer profesional. Esta nota técnica profundiza en los fundamentos, conveniencia y limitaciones del método del caso.Starting at €8.20
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El método del caso: instrumento pedagógico para el profesional de la acción
Chinchilla, Nuria; Vázquez- Dodero, Juan CarlosTechnical Note ASNN-3Knowledge and Communication, Leadership and People ManagementSe discute el propio método del caso y su uso como técnica pedagógica en la educación de profesionales de la gestión.Starting at €8.20
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The Case Method: A Teaching Tool for Professional Men or Women of Action
Chinchilla, Nuria; Vázquez- Dodero, Juan CarlosTechnical Note ASNN-3-EKnowledge and Communication, Leadership and People ManagementThe note discusses the case method and its use as a tool in the education of management professionals.Starting at €8.20
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The Case Method: The Instructor as "Choreographer"
Ortíz E.; Vázquez- Dodero, Juan CarlosTechnical Note ASNN-6-EDecision Analysis, Knowledge and CommunicationThe case method is an extremely valuable pedagogical tool but it is difficult to use well. The suitability of the case method will depend on the subject matter to be taught, the maturity of the instructor, the materials available and the audience to be addressed. This note discusses the relevance of the above four variables for the development of a teaching faculty and for individual career planning.Starting at €8.20
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Pillars of a Pedagogical Process for Educating Professionals of Action
Chinchilla, Nuria; Vázquez- Dodero, Juan CarlosTechnical Note ASNN-2-EKnowledge and Communication, Leadership and People ManagementThe education of management professionals has certain requisites deriving from the nature of their professional activity. This technical note explores the foundations, virtues and limitations of the case method.Starting at €8.20
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Liderar es educar la inteligencia y el carácter
Stein, Guido; Vázquez- Dodero, Juan Carlos; Rodríguez-Lluesma, CarlosTechnical Note DPON-143Innovation and Change, Knowledge and Communication, Leadership and People ManagementUn rasgo característico de nuestra época es que lo común y corriente es pensar poco y de cualquier manera; no son muchos los que piensan y, menos aún, los que discurren con acierto, es decir, los que piensan bien para actuar bien. Para ello se precisa, en primer lugar, amplitud de visión para considerar todos los aspectos pertinentes del asunto y dar a cada uno la prioridad explícita oportuna; en segundo lugar, supone profundidad, es decir, cono...Starting at €8.20
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BCN Brand: paseando Barcelona por el mundo
Sicart, Sara; Oliver, XavierCase M-1340Decision Analysis, Entrepreneurship, MarketingEn tan sólo tres años y con trece empleados, Pablo Caralps crea BCN Brand, una pujante empresa con presencia en ocho países y una interesante cartera: zapatillas de colores, polos, ropa de baño, carcasas de móvil, gafas de sol, cascos de moto, marroquinería, bicis e, incluso, extintores. ¿Su objetivo? Transmitir una sensación de verano eterno y exportar el Barcelona lifestyle, una estrategia que está resultando todo un éxito: facturaron 700.000 e...Starting at €8.20