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Orderly Thinking: How to Deal With Prudential Problems
Vázquez- Dodero, Juan CarlosTechnical Note ASNN-5-EDecision Analysis, Knowledge and CommunicationThis note reviews the discoveries regarding methods of thinking strictly with a view to action that have been accumulated by a large team of IESE faculty who have set out to continue what Juan A. Pérez López started in 1965 under the heading of "Case Analysis" (which, since the introduction of the MBA, has come to be known as "Analysis of Business Problems"). The note encourages a process of self-analysis and makes some practical suggestions to s...Starting at €8.20
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Decide cómo actuar y piensa por ti mismo
Vázquez- Dodero, Juan Carlos; Fraguas, Rafael; Palencia, Luis; Rosenberg, Mike; Stein, Guido; Weber, EricTechnical Note ASNN-13Knowledge and Communication, Leadership and People ManagementLa complejidad y discrecionalidad de las decisiones directivas aconsejan dejarse de esquemas mentales preconcebidos, y usando lo que pueden tener de buenos, generar el propio "aparato de mirar" para las cuestiones no técnicas o de alta incertidumbre. Esta nota está basada en la nota "Piensa por ti mismo" de los mismos autores, ASNN-7.Starting at €8.20
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Fundamentos del proceso educativo del profesional de la acción
Chinchilla, Nuria; Vázquez- Dodero, Juan CarlosTechnical Note ASNN-2Knowledge and Communication, Leadership and People ManagementLa educación de profesionales de la gestión tiene algunos requisitos que proceden de la naturaleza de su quehacer profesional. Esta nota técnica profundiza en los fundamentos, conveniencia y limitaciones del método del caso.Starting at €8.20
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El método del caso: instrumento pedagógico para el profesional de la acción
Chinchilla, Nuria; Vázquez- Dodero, Juan CarlosTechnical Note ASNN-3Knowledge and Communication, Leadership and People ManagementSe discute el propio método del caso y su uso como técnica pedagógica en la educación de profesionales de la gestión.Starting at €8.20
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The Case Method: A Teaching Tool for Professional Men or Women of Action
Chinchilla, Nuria; Vázquez- Dodero, Juan CarlosTechnical Note ASNN-3-EKnowledge and Communication, Leadership and People ManagementThe note discusses the case method and its use as a tool in the education of management professionals.Starting at €8.20
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Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (A)
Hickman, E.; Joachimsthaler, Erich A.Case M-926-EMarketingCase deals with the issues that make a brand strong e.g. positioning, product characteristics, advertising and product presentation strategy, etc.; measures of a brand's strength e.g. awareness, perceived quality reputation, etc. The management issue is how to transfer these brand attributes to the newly opened east european market and indeed, to decide which specific brands will actually appeal to this new set of consumers.Starting at €8.20
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The Case Method: The Instructor as "Choreographer"
Ortíz E.; Vázquez- Dodero, Juan CarlosTechnical Note ASNN-6-EDecision Analysis, Knowledge and CommunicationThe case method is an extremely valuable pedagogical tool but it is difficult to use well. The suitability of the case method will depend on the subject matter to be taught, the maturity of the instructor, the materials available and the audience to be addressed. This note discusses the relevance of the above four variables for the development of a teaching faculty and for individual career planning.Starting at €8.20
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The Nestlé Buitoni Case Story: The House that Mamma Built
Hickman, E.; Joachimsthaler, Erich A.Case M-953-EMarketingAfter Nestlé acquired Buitoni in 1988, it decided to make pasta and Italian food a core part of its overall food strategy with the aim of making Buitoni the leading brand worldwide of authentic Italian food. The case provides historical data on Buitoni leading up to its acquisition in 1988. And it provides a detailed account of Nestlé's marketing decisions regarding Buitoni thereafter. Specifically, the case provides information as to how Nestlé ...Starting at €8.20
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Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (B)
Hickman, E.; Joachimsthaler, Erich A.Case M-927-EMarketingProvides detailed market information about East Germany as a background for the decisions that have to be made in the (A) case (M-926-E).Starting at €5.74
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Método del caso: el instructor como "Coreógrafo"
Ortíz E.; Vázquez- Dodero, Juan CarlosTechnical Note ASNN-6Decision Analysis, Knowledge and CommunicationEl método del caso es un instrumento pedagógico de primera magnitud pero de difícil uso. La adaptación de un docente al método del caso depende de la materia objeto de la docencia, la madurez del docente, el material disponible y el foro o auditorio al que se dirija. Se considera la relevancia de las cuatro variables para el desarrollo de un Claustro de profesores y para el autodiseño de carrera docente.Starting at €8.20