IESE (España)
-
Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (A)
Hickman, E.; Joachimsthaler, Erich A.Case M-926-EMarketingCase deals with the issues that make a brand strong e.g. positioning, product characteristics, advertising and product presentation strategy, etc.; measures of a brand's strength e.g. awareness, perceived quality reputation, etc. The management issue is how to transfer these brand attributes to the newly opened east european market and indeed, to decide which specific brands will actually appeal to this new set of consumers.Starting at €8.20
-
Competences for Positive Impact
Cameron, Kim; Ribera, Alberto; Guillén, José Luis; Raes, AnneloesDossier DOS-20-EKnowledge and Communication, Leadership and People Management, StrategySetting in motion a chain reaction of positive energy throughout your organization starts with you.Starting at €15.00
-
The Nestlé Buitoni Case Story: The House that Mamma Built
Hickman, E.; Joachimsthaler, Erich A.Case M-953-EMarketingAfter Nestlé acquired Buitoni in 1988, it decided to make pasta and Italian food a core part of its overall food strategy with the aim of making Buitoni the leading brand worldwide of authentic Italian food. The case provides historical data on Buitoni leading up to its acquisition in 1988. And it provides a detailed account of Nestlé's marketing decisions regarding Buitoni thereafter. Specifically, the case provides information as to how Nestlé ...Starting at €8.20
-
Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (B)
Hickman, E.; Joachimsthaler, Erich A.Case M-927-EMarketingProvides detailed market information about East Germany as a background for the decisions that have to be made in the (A) case (M-926-E).Starting at €5.74
-
Competencias para liderar el cambio
Cameron, Kim; Ribera, Alberto; Guillén, José Luis; Raes, AnneloesDossier DOS-20Knowledge and Communication, Leadership and People Management, StrategyPara hacer frente al nuevo entorno son necesarias herramientas que potencien nuestro crecimiento y el de la organización.Starting at €15.00