IESE (España)
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Jia Wu goes West - Teaching Note
Alegre, Inés; Canela, Miguel Ángel; Güçlü, BurçinTeaching Note ADT-33-EDecision Analysis, MarketingThe objective of this note is to illustrate forecasting with monthly sales data. It is based on historical data of household goods sales in United Kingdom, from January 1997 to December 2011. The student is challenged to develop a model for these data and to calculate a forecast for 2012 sales, based on this model. There is a companion IESE focus case, - ADFC-003 -"The Jia Wu Expansion", that covers the prior expansion of Jia Wu to Australia. The...Starting at €0.00
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Siete principios para crear valor
Puempin, Cuno; Liechtenstein, Heinrich; Hashemi, Fariba; Hashemi, BrianArticle ART-2455Finance, StrategyYa sea empresarial, militar o política, la estrategia consiste en alcanzar un objetivo haciendo un uso óptimo de los recursos. En este artículo, los autores aplican los principios de la dirección estratégica a la inversión y ofrecen una serie de recomendaciones para crear riqueza. Se basan en su investigación y experiencia, así como en distintas entrevistas con inversores privados y gestores de fortunas familiares, recogidas en un libro de próxim...Starting at €8.20
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The Strategic Investor Takes the Driver's Seat
Puempin, Cuno; Liechtenstein, Heinrich; Hashemi, Fariba; Hashemi, BrianArticle ART-2455-EFinance, StrategyStrategy, whether for business, the military or politics, involves the optimal use and deployment of resources in order to achieve an objective. The authors apply the principles of strategic management to investment in order to create wealth. Their recommendations are based on their research and practical experiences of investment, as well as interviews with successful private investors and family wealth managers, summarized in their forthcoming ...Starting at €8.20
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Jia Wu Goes West
Alegre, Inés; Canela, Miguel Ángel; Güçlü, BurçinFocused Case ADFC-4-EDecision Analysis, MarketingThe objective of this case is to illustrate forecasting with monthly sales data. It is based on historical data for household goods sales in the United Kingdom from January 1997 to December 2011. Students are challenged to develop a model for this data and to calculate a forecast for 2012 sales based on that model. There is a companion IESE focus case, ADFC-3 "The Jia Wu Expansion," which describes Jia Wu's earlier expansion to Australia. The pur...Starting at €8.20