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ZipDial: Reaching The Next 3 Billion Consumers
Sorensen, J; de, Clara, LCase SGSB-IDE07-EInnovation and ChangeIn June 2014, Anthony Pile, founder and chairman of Blue Skies, called a board meeting to discuss the company’s development plans. The economic crisis in Europe had made consumers more price sensitive, putting pressure on profit margins and spurring the search for new markets. Founded in 1998, Blue Skies was a fruit processing company headquartered in the U.K., with its main production site located in Ghana, Africa, where it cut and packaged frui...Starting at €8.20
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Frontier Services Group: Building a Pan African Logistics Provider (A)
Lee, H; de, Clara, LCase SGSB-IDE11-EInnovation and ChangeIn June 2015, Peter Phillips, Chief Operating Officer of Frontier Services Group (FSG), was preparing an update for the board on how operations would support the company’s new strategy. Given the ongoing decline in the price of oil and the extractive industries, the outlook had changed for FSG. His aim was to steer a new course to becoming the leading pan-African logistics provider. Founded in March 2014 by Erik Prince, a former U.S. Navy Seal a...Starting at €8.20
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Didi Chuxing: Branding Safety and Security in an Emerging Hi-Tech Industry
Francine Schlosser; Marcia Carvalho de Azevedo; Anna Bento CostaCase IVEY-9B20A050-EEntrepreneurship, Marketing, StrategyIn 2019, the president of China’s ride share company Didi Chuxing Technology Co. (Didi) faced various challenges associated with marketing and communications in a high-risk disruptive technology. As one of few female global corporate leaders, she was a roStarting at €8.20
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Didi Chuxing: Branding Safety and Security in an Emerging Hi-Tech Industry - Teaching Note
Francine Schlosser; Marcia Carvalho de Azevedo; Anna Bento CostaTeaching Note IVEY-8B20A050-EMarketingTeaching note for product 9B20A050.Starting at €0.00
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Proximity Designs
Hattendorf, L; Kennedy, M; de, Clara, L; Yin, LiCase SGSB-IDE06-EInnovation and ChangeIn early 2014, Sanjay Swamy and Valerie Rozycki Wagoner, respectively chairman and CEO of ZipDial, were discussing the possibility of extending the company’s operations to Indonesia and the Philippines, two key markets in Southeast Asia. Having successfully rolled out ZipDial solutions in Bangladesh and Sri Lanka – from their primary market in India – they planned to accelerate expansion into selected markets in the region. Through its proprieta...Starting at €8.20
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Proximity Designs - Teaching Note
Hattendorf, L; Kennedy, M; de, Clara, L; Yin, LiTeaching Note SGSB-IDE06TN-EInnovation and ChangeIn early 2014, Sanjay Swamy and Valerie Rozycki Wagoner, respectively chairman and CEO of ZipDial, were discussing the possibility of extending the company’s operations to Indonesia and the Philippines, two key markets in Southeast Asia. Having successfully rolled out ZipDial solutions in Bangladesh and Sri Lanka – from their primary market in India – they planned to accelerate expansion into selected markets in the region. Through its proprieta...Starting at €0.00
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Families First: Leveraging Technology to Build Customer Relationships - Teaching Note
Francine Schlosser; Shaminder Kaur Wahid; Marcia Carvalho de AzevedoTeaching Note IVEY-8B21A025-EKnowledge and Communication, MarketingTeaching note for product 9B21A025.Starting at €0.00
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BlueSkies: Connecting African Farmers to Global Markets
Ferguson, JP; de, Clara, LCase SGSB-IDE08-EInnovation and ChangeAvenues the World School, an international private school with around 20 campuses in cities around the world, was designed to be the “learning community of the future” that used technology to connect students, professionals, and curriculum. In just 18 months, the school had attracted thousands of teacher applications and a class of 750 students by sharing its vision and building interest in this new education venture through a strategic communica...Starting at €8.20