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ZipDial: Reaching The Next 3 Billion Consumers
Sorensen, J; de, Clara, LCase SGSB-IDE07-EInnovation and ChangeIn June 2014, Anthony Pile, founder and chairman of Blue Skies, called a board meeting to discuss the company’s development plans. The economic crisis in Europe had made consumers more price sensitive, putting pressure on profit margins and spurring the search for new markets. Founded in 1998, Blue Skies was a fruit processing company headquartered in the U.K., with its main production site located in Ghana, Africa, where it cut and packaged frui...Starting at €8.20
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Frontier Services Group: Building a Pan African Logistics Provider (A)
Lee, H; de, Clara, LCase SGSB-IDE11-EInnovation and ChangeIn June 2015, Peter Phillips, Chief Operating Officer of Frontier Services Group (FSG), was preparing an update for the board on how operations would support the company’s new strategy. Given the ongoing decline in the price of oil and the extractive industries, the outlook had changed for FSG. His aim was to steer a new course to becoming the leading pan-African logistics provider. Founded in March 2014 by Erik Prince, a former U.S. Navy Seal a...Starting at €8.20
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Maple Leaf Simply Fresh (D)
Terry H. Deutscher; Michael R. Pearce; Diane SilvaCase IVEY-9B11A011-EMarketingIn this supplement to Maple Leaf Simply Fresh (A), the Simply Fresh team is preparing a formal debrief of the program thus far.Starting at €5.74
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3M Chile - Health Care Products (A)
Terry H. Deutscher; Daniel D. CampbellCase IVEY-9A99A004-EMarketing, StrategyLooking for a creative option to promote 3M products to medical professionals, a 3M Chile sales manager developed the idea of a first-aid kit or botiquin that could be used as a promotional gift. Managers at the company's world headquarters had not previously focused on branded first-aid kits. It was the same all over the world, a plain white box with the red cross in front. You just can't brand a first-aid kit! they replied. At the same time, th...Starting at €8.20
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Eastern Bank Limited (A)
Terry H. Deutscher; Kaiser IslamCase IVEY-9B04A030-EMarketing, StrategyEastern Bank Limited has taken over the Bangladesh operations of the Bank of Credit and Commerce International after its collapse. The new chief executive officer of Eastern Bank must make decisions about which corporate banking clients to target, how to develop and position the Eastern Bank brand, what products to emphasize, in what price structure and whether to centralize or decentralize the bank's operations. The supplement Eastern Bank Limit...Starting at €8.20
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Proximity Designs
Hattendorf, L; Kennedy, M; de, Clara, L; Yin, LiCase SGSB-IDE06-EInnovation and ChangeIn early 2014, Sanjay Swamy and Valerie Rozycki Wagoner, respectively chairman and CEO of ZipDial, were discussing the possibility of extending the company’s operations to Indonesia and the Philippines, two key markets in Southeast Asia. Having successfully rolled out ZipDial solutions in Bangladesh and Sri Lanka – from their primary market in India – they planned to accelerate expansion into selected markets in the region. Through its proprieta...Starting at €8.20
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Proximity Designs - Teaching Note
Hattendorf, L; Kennedy, M; de, Clara, L; Yin, LiTeaching Note SGSB-IDE06TN-EInnovation and ChangeIn early 2014, Sanjay Swamy and Valerie Rozycki Wagoner, respectively chairman and CEO of ZipDial, were discussing the possibility of extending the company’s operations to Indonesia and the Philippines, two key markets in Southeast Asia. Having successfully rolled out ZipDial solutions in Bangladesh and Sri Lanka – from their primary market in India – they planned to accelerate expansion into selected markets in the region. Through its proprieta...Starting at €0.00
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Para el Cuidado de la Salud (B) (Spanish version)
Terry H. Deutscher; Daniel D. CampbellCase IVEY-9A99AS05Marketing, StrategyEn la busqueda de una opcion creativa para promover productos 3M a profesionales de la medicina, un gerente de ventas de 3M Chile desarrollo la idea de un botiquin que podia ser usado como regalo promocional. Gerentes chilenos de la compania pensaban que estos botiquines podrian venderse bien en el mercado en general. 3M Chile lanzo el producto al mercado con un presupuesto de promocion limitado. Las ventas excedieron rapidamente sus expectativas...Starting at €5.74
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Maple Leaf Simply Fresh (B)
Terry H. Deutscher; Michael R. Pearce; Diane SilvaCase IVEY-9B11A009-EMarketingIn this supplement to Maple Leaf Simply Fresh (A), the launch team is preparing for questions that senior management is expected to ask (before giving the final go-ahead) about how the team plans to mitigate risks during the launch.Starting at €5.74
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Maple Leaf Simply Fresh (C)
Terry H. Deutscher; Michael R. Pearce; Diane SilvaCase IVEY-9B11A010-EMarketingIn this supplement to Maple Leaf Simply Fresh (A), the results of the first year after the launch and the next challenges the team faces are discussed.Starting at €5.74